A Multimodal Discourse Analysis of Frudential Insurance and Advertisements

The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalim...

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Bibliografische gegevens
Hoofdauteur:	Mai Thanh Hùng
Andere auteurs:	PGS.TS. Nguyễn Thị Quỳnh Hoa
Formaat:	luanvanthacsi
Taal:	English
Gepubliceerd in:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
Onderwerpen:	English language Ngôn ngữ Anh Multimodal Discourse Analysis Frudential Insurance Frudential Insurance and Advertisements
Online toegang:	https://data.ufl.udn.vn//handle/UFL/374
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

id	oai:data.ufl.udn.vn:UFL-374
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spelling	oai:data.ufl.udn.vn:UFL-3742025-03-24T13:27:29Z A Multimodal Discourse Analysis of Frudential Insurance and Advertisements LVTHSI2023-8220201-011 Mai Thanh Hùng PGS.TS. Nguyễn Thị Quỳnh Hoa English language Ngôn ngữ Anh Multimodal Discourse Analysis Frudential Insurance Frudential Insurance and Advertisements The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research. 2024-06-30T11:37:18Z 2024-06-30T11:37:18Z 2023 luanvanthacsi https://data.ufl.udn.vn//handle/UFL/374 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	English language Ngôn ngữ Anh Multimodal Discourse Analysis Frudential Insurance Frudential Insurance and Advertisements
spellingShingle	English language Ngôn ngữ Anh Multimodal Discourse Analysis Frudential Insurance Frudential Insurance and Advertisements Mai Thanh Hùng A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
description	The study is aimed at clarifying the linguistic and non-linguistic featuresof Prudential Insurance Company’s online advertisement videos in light ofmultimodal discourse analysis, considering the combination of language andvisual design to create persuasive impact, thereby, proposing some practicalimplications for advertising as well as related research.
author2	PGS.TS. Nguyễn Thị Quỳnh Hoa
author_facet	PGS.TS. Nguyễn Thị Quỳnh Hoa Mai Thanh Hùng
format	luanvanthacsi
author	Mai Thanh Hùng
author_sort	Mai Thanh Hùng
title	A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
title_short	A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
title_full	A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
title_fullStr	A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
title_full_unstemmed	A Multimodal Discourse Analysis of Frudential Insurance and Advertisements
title_sort	multimodal discourse analysis of frudential insurance and advertisements
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2024
url	https://data.ufl.udn.vn//handle/UFL/374
_version_	1848488702793220096

A Multimodal Discourse Analysis of Frudential Insurance and Advertisements

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