A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE

This study examines the features of Systemic Functional Grammar in English and Vietnamese Coffee Advertisements by employing discourse analysis. The objective of this research is to apply a Systemic Functional Linguistics model of three meta-functions to the analysis of the clauses and their constit...

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Autore principale:	Lê Hoàng Uyên My
Altri autori:	TS. Huỳnh Ngọc Mai Kha
Natura:	luanvanthacsi
Lingua:	English
Pubblicazione:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
Soggetti:	English language Ngôn ngữ Anh discourse analysis coffee advertisements in english
Accesso online:	https://data.ufl.udn.vn//handle/UFL/463
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Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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spelling	oai:data.ufl.udn.vn:UFL-4632025-03-24T13:50:55Z A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE LVTHSI2020-8220201-022 Lê Hoàng Uyên My TS. Huỳnh Ngọc Mai Kha English language Ngôn ngữ Anh discourse analysis coffee advertisements in english This study examines the features of Systemic Functional Grammar in English and Vietnamese Coffee Advertisements by employing discourse analysis. The objective of this research is to apply a Systemic Functional Linguistics model of three meta-functions to the analysis of the clauses and their constituents in order to track some common features in the structural frameworks of Coffee Advertisements. It aims to examine the Interpersonal and Ideational functions of the Coffee Advertisements in English and Vietnamese to provide the Vietnamese teachers and students of English with an insightful knowledge concerning how language functions and organized in the Coffee Advertisements in English and Vietnamese. Certain points This study examines the features of Systemic Functional Grammar in English and Vietnamese Coffee Advertisements by employing discourse analysis. The objective of this research is to apply a Systemic Functional Linguistics model of three meta-functions to the analysis of the clauses and their constituents in order to track some common features in the structural frameworks of Coffee Advertisements. It aims to examine the Interpersonal and Ideational functions of the Coffee Advertisements in English and Vietnamese to provide the Vietnamese teachers and students of English with an insightful knowledge concerning how language functions and organized in the Coffee Advertisements in English and Vietnamese. Certain points of similarity and difference of the Functional Grammar aspects were also highlighted in English and Vietnamese Coffee Advertisements. Altogether fifty-five Coffee Advertisements in English and fifty-five ones in Vietnamese were pinpointed in order to determine the common features that result in producing the systemic constructs of the Coffee Advertisements discourse. The Systemic Functional Linguistics analysis shows that Declarative Mood is preferred over Interrogatives and Imperatives in English and Vietnamese Coffee Advertisements. The research also points out that both English and Vietnamese Coffee Advertisements dominate Material and Relational clause as major processes. The implication arises from this study, based on which suggestions are made for teaching, learning and advertising.of similarity and difference of the Functional Grammar aspects were also highlighted in English and Vietnamese Coffee Advertisements. Altogether fifty-five Coffee Advertisements in English and fifty-five ones in Vietnamese were pinpointed in order to determine the common features that result in producing the systemic constructs of the Coffee Advertisements discourse. The Systemic Functional Linguistics analysis shows that Declarative Mood is preferred over Interrogatives and Imperatives in English and Vietnamese Coffee Advertisements. The research also points out that both English and Vietnamese Coffee Advertisements dominate Material and Relational clause as major processes. The implication arises from this study, based on which suggestions are made for teaching, learning and advertising. 2024-07-01T04:14:49Z 2024-07-01T04:14:49Z 2020 luanvanthacsi https://data.ufl.udn.vn//handle/UFL/463 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	English language Ngôn ngữ Anh discourse analysis coffee advertisements in english
spellingShingle	English language Ngôn ngữ Anh discourse analysis coffee advertisements in english Lê Hoàng Uyên My A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
description	This study examines the features of Systemic Functional Grammar in English and Vietnamese Coffee Advertisements by employing discourse analysis. The objective of this research is to apply a Systemic Functional Linguistics model of three meta-functions to the analysis of the clauses and their constituents in order to track some common features in the structural frameworks of Coffee Advertisements. It aims to examine the Interpersonal and Ideational functions of the Coffee Advertisements in English and Vietnamese to provide the Vietnamese teachers and students of English with an insightful knowledge concerning how language functions and organized in the Coffee Advertisements in English and Vietnamese. Certain points This study examines the features of Systemic Functional Grammar in English and Vietnamese Coffee Advertisements by employing discourse analysis. The objective of this research is to apply a Systemic Functional Linguistics model of three meta-functions to the analysis of the clauses and their constituents in order to track some common features in the structural frameworks of Coffee Advertisements. It aims to examine the Interpersonal and Ideational functions of the Coffee Advertisements in English and Vietnamese to provide the Vietnamese teachers and students of English with an insightful knowledge concerning how language functions and organized in the Coffee Advertisements in English and Vietnamese. Certain points of similarity and difference of the Functional Grammar aspects were also highlighted in English and Vietnamese Coffee Advertisements. Altogether fifty-five Coffee Advertisements in English and fifty-five ones in Vietnamese were pinpointed in order to determine the common features that result in producing the systemic constructs of the Coffee Advertisements discourse. The Systemic Functional Linguistics analysis shows that Declarative Mood is preferred over Interrogatives and Imperatives in English and Vietnamese Coffee Advertisements. The research also points out that both English and Vietnamese Coffee Advertisements dominate Material and Relational clause as major processes. The implication arises from this study, based on which suggestions are made for teaching, learning and advertising.of similarity and difference of the Functional Grammar aspects were also highlighted in English and Vietnamese Coffee Advertisements. Altogether fifty-five Coffee Advertisements in English and fifty-five ones in Vietnamese were pinpointed in order to determine the common features that result in producing the systemic constructs of the Coffee Advertisements discourse. The Systemic Functional Linguistics analysis shows that Declarative Mood is preferred over Interrogatives and Imperatives in English and Vietnamese Coffee Advertisements. The research also points out that both English and Vietnamese Coffee Advertisements dominate Material and Relational clause as major processes. The implication arises from this study, based on which suggestions are made for teaching, learning and advertising.
author2	TS. Huỳnh Ngọc Mai Kha
author_facet	TS. Huỳnh Ngọc Mai Kha Lê Hoàng Uyên My
format	luanvanthacsi
author	Lê Hoàng Uyên My
author_sort	Lê Hoàng Uyên My
title	A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
title_short	A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
title_full	A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
title_fullStr	A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
title_full_unstemmed	A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
title_sort	discourse analysis of coffee advertisements in english and vietnamese
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2024
url	https://data.ufl.udn.vn//handle/UFL/463
_version_	1848489428885962752

A DISCOURSE ANALYSIS OF COFFEE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE

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