A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments

The advertising language is a special one with many interesting features that differentiates itself from any kinds of other language. Advertisers have exploited some stylistic devices, including pun to beautify as well as strengthen the effectiveness of the advertisements. This thesis is aimed to co...

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Hlavní autor:	Nguyễn Ngọc Thu Hiền
Další autoři:	PGS.TS. Hồ Thị Kiều Oanh
Médium:	luanvanthacsi
Jazyk:	English
Vydáno:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2024
Témata:	English language Ngôn ngữ Anh lingustic features english versus
On-line přístup:	https://data.ufl.udn.vn//handle/UFL/477
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

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spelling	oai:data.ufl.udn.vn:UFL-4772025-03-24T14:24:47Z A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments LVTHSI2017-8220201-010 Nguyễn Ngọc Thu Hiền PGS.TS. Hồ Thị Kiều Oanh English language Ngôn ngữ Anh lingustic features english versus The advertising language is a special one with many interesting features that differentiates itself from any kinds of other language. Advertisers have exploited some stylistic devices, including pun to beautify as well as strengthen the effectiveness of the advertisements. This thesis is aimed to conduct a study on linguistic features of pun employed in English and Vietnamese advertisements. The data of 220 samples (110 in English and 110 in Vietnamese) which are collected from TV and websites is categorized, analysed and compared to find out the similarities and differences between the two advertising languages. The findings show both English and Vietnamese share some common types of pun: Pun Based on Sound and Spelling, Pun Based on Syntax, Pun Based on Meaning and Pun with Idioms, Proverbs and Famous Sayings. Each kind of pun has its own characteristics which play important roles in persuading customers to buy the products or use the services. The frequency of each kind of pun between the two advertising languages is then compared and some similarities and differences of pun used in English and Vietnamese are revealed. Based on the findings, the thesis gives out some implications and suggestions for language teachers, learners in teaching and learning about the application of pun as well as for advertisers in exploiting pun in their advertisements to have fantastic impressions on customers. 2024-07-01T04:16:45Z 2024-07-01T04:16:45Z 2017 luanvanthacsi https://data.ufl.udn.vn//handle/UFL/477 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	English language Ngôn ngữ Anh lingustic features english versus
spellingShingle	English language Ngôn ngữ Anh lingustic features english versus Nguyễn Ngọc Thu Hiền A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments
description	The advertising language is a special one with many interesting features that differentiates itself from any kinds of other language. Advertisers have exploited some stylistic devices, including pun to beautify as well as strengthen the effectiveness of the advertisements. This thesis is aimed to conduct a study on linguistic features of pun employed in English and Vietnamese advertisements. The data of 220 samples (110 in English and 110 in Vietnamese) which are collected from TV and websites is categorized, analysed and compared to find out the similarities and differences between the two advertising languages. The findings show both English and Vietnamese share some common types of pun: Pun Based on Sound and Spelling, Pun Based on Syntax, Pun Based on Meaning and Pun with Idioms, Proverbs and Famous Sayings. Each kind of pun has its own characteristics which play important roles in persuading customers to buy the products or use the services. The frequency of each kind of pun between the two advertising languages is then compared and some similarities and differences of pun used in English and Vietnamese are revealed. Based on the findings, the thesis gives out some implications and suggestions for language teachers, learners in teaching and learning about the application of pun as well as for advertisers in exploiting pun in their advertisements to have fantastic impressions on customers.
author2	PGS.TS. Hồ Thị Kiều Oanh
author_facet	PGS.TS. Hồ Thị Kiều Oanh Nguyễn Ngọc Thu Hiền
format	luanvanthacsi
author	Nguyễn Ngọc Thu Hiền
author_sort	Nguyễn Ngọc Thu Hiền
title	A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments
title_short	A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments
title_full	A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments
title_fullStr	A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments
title_full_unstemmed	A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments
title_sort	study on lingustic features of pun in english versus vietnamese advertisments
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2024
url	https://data.ufl.udn.vn//handle/UFL/477
_version_	1848488483529687040

A Study On Lingustic Features Of Pun In English Versus Vietnamese Advertisments

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