A Discourse Analysis of Destination Slogans in English and Vietnamese
Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by p...
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Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2024
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oai:data.ufl.udn.vn:UFL-6052025-05-19T10:02:23Z A Discourse Analysis of Destination Slogans in English and Vietnamese LVTHSI2019-8220201-011 Lê Thị Thanh Tú PGS.TS. Nguyễn Văn Long English language Ngôn ngữ Anh Discourse Analysis Destination Slogans in English and Vietnamese Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by professional slogan creators, it is interesting to identify and describe the discourse features of destination slogans in English and Vietnamese. For this purpose, a data source of 200 destination slogans (120 in English and 80 in Vietnamese) was analyzed with the focus on lexical choices, syntactic structure and stylistic devices used. In term of lexical features, we have mentioned to four outstanding points: trigger verbs, adjectives, pronouns and numerals. Lexical use with appropriate words coins an appealing and memorable destination slogan. 2024-07-13T03:55:13Z 2024-07-13T03:55:13Z 2019 luanvanthacsi https://data.ufl.udn.vn//handle/UFL/605 en application/pdf application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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DSpace |
| language |
English |
| topic |
English language Ngôn ngữ Anh Discourse Analysis Destination Slogans in English and Vietnamese |
| spellingShingle |
English language Ngôn ngữ Anh Discourse Analysis Destination Slogans in English and Vietnamese Lê Thị Thanh Tú A Discourse Analysis of Destination Slogans in English and Vietnamese |
| description |
Advertising slogans can hold the key to the success of tourism destinations. In highly competitive times, nearly all the tourism destinations want to attract potential tourists and expand their market share by using a special brand slogan. All official destination slogans are produced carefully by professional slogan creators, it is interesting to identify and describe the discourse features of destination slogans in English and Vietnamese. For this purpose, a data source of 200 destination slogans (120 in English and 80 in Vietnamese) was analyzed with the focus on lexical choices, syntactic structure and stylistic devices used. In term of lexical features, we have mentioned to four outstanding points: trigger verbs, adjectives, pronouns and numerals. Lexical use with appropriate words coins an appealing and memorable destination slogan. |
| author2 |
PGS.TS. Nguyễn Văn Long |
| author_facet |
PGS.TS. Nguyễn Văn Long Lê Thị Thanh Tú |
| format |
luanvanthacsi |
| author |
Lê Thị Thanh Tú |
| author_sort |
Lê Thị Thanh Tú |
| title |
A Discourse Analysis of Destination Slogans in English and Vietnamese |
| title_short |
A Discourse Analysis of Destination Slogans in English and Vietnamese |
| title_full |
A Discourse Analysis of Destination Slogans in English and Vietnamese |
| title_fullStr |
A Discourse Analysis of Destination Slogans in English and Vietnamese |
| title_full_unstemmed |
A Discourse Analysis of Destination Slogans in English and Vietnamese |
| title_sort |
discourse analysis of destination slogans in english and vietnamese |
| publisher |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| publishDate |
2024 |
| url |
https://data.ufl.udn.vn//handle/UFL/605 |
| _version_ |
1848488432841523200 |