The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator
The purpose of this piece of research is to study how Vietnamese holiday makers trust eWOM, leading to their intention to follow these type of online reviews, with the impact of their attitude to eWOM as a mediating factor. From the result, the impacts of honesty, competence and benevolence of diffe...
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| स्वरूप: | लेख |
| भाषा: | English |
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2018
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| ऑनलाइन पहुंच: | http://thuvien.cit.udn.vn//handle/123456789/130 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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oai:elib.vku.udn.vn:123456789-1302021-02-18T06:55:21Z The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator Nguyen, Le Loc Tien eWOM mediating holiday makers Vietnam tourism The purpose of this piece of research is to study how Vietnamese holiday makers trust eWOM, leading to their intention to follow these type of online reviews, with the impact of their attitude to eWOM as a mediating factor. From the result, the impacts of honesty, competence and benevolence of different kinds of eWOM on attitude towards eWOM and the intention to pursue it are affirmed. Meanwhile, the findings also indicate that the role of attitude in mediating the relationship between trust in eWOM and intention is not strong. In general, this study has a significant value for the tourism industry in adopting eWOM to boost their marketing campaign. 2018-12-07T07:51:57Z 2018-12-07T07:51:57Z 2018 Article http://thuvien.cit.udn.vn//handle/123456789/130 en application/pdf |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
eWOM mediating holiday makers Vietnam tourism |
| spellingShingle |
eWOM mediating holiday makers Vietnam tourism Nguyen, Le Loc Tien The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| description |
The purpose of this piece of research is to study how Vietnamese holiday makers trust eWOM, leading to their intention to follow these type of online reviews, with the impact of their attitude to eWOM as a mediating factor. From the result, the impacts of honesty, competence and benevolence of different kinds of eWOM on attitude towards eWOM and the intention to pursue it are affirmed. Meanwhile, the findings also indicate that the role of attitude in mediating the relationship between trust in eWOM and intention is not strong. In general, this study has a significant value for the tourism industry in adopting eWOM to boost their marketing campaign. |
| format |
Article |
| author |
Nguyen, Le Loc Tien |
| author_facet |
Nguyen, Le Loc Tien |
| author_sort |
Nguyen, Le Loc Tien |
| title |
The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| title_short |
The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| title_full |
The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| title_fullStr |
The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| title_full_unstemmed |
The relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| title_sort |
relationship between the trust of vietnamese holiday makers on electronic words-of-mouth (ewom) and their intention to follow ewom under the impact of attitude towards ewom as a mediator |
| publishDate |
2018 |
| url |
http://thuvien.cit.udn.vn//handle/123456789/130 |
| _version_ |
1849196369083891712 |