Factors Affecting Vietnamese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce
The 11th Conference on Information Technology and its Applications; Topic: Digital Economy; pp.311-329.
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| Main Authors: | Mai, Quynh Thanh Tu, Nguyen, Thi Kieu Trang |
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| Format: | Bài viết |
| Language: | English |
| Published: |
Da Nang Publishing House
2022
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| Subjects: | |
| Online Access: | http://elib.vku.udn.vn/handle/123456789/2331 |
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| Institutions: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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