Factors Affecting Vietnamese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce

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Factors Affecting Vietnamese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce

The 11th Conference on Information Technology and its Applications; Topic: Digital Economy; pp.311-329.

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Bibliografski detalji
Glavni autori:	Mai, Quynh Thanh Tu, Nguyen, Thi Kieu Trang
Format:	Bài viết
Jezik:	English
Izdano:	Da Nang Publishing House 2022
Teme:	Impulse Buying Decision Live Streaming E-commerce Live Stream E-commerce Impulse Buying Behavior Impulse Purchases Decision
Online pristup:	http://elib.vku.udn.vn/handle/123456789/2331
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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