Factors Affecting Vietnamese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce

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Factors Affecting Vietnamese Consumers’ Impulse Buying Decision of Live Streaming E-Commerce

The 11th Conference on Information Technology and its Applications; Topic: Digital Economy; pp.311-329.

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Dettagli Bibliografici
Autori principali:	Mai, Quynh Thanh Tu, Nguyen, Thi Kieu Trang
Natura:	Bài viết
Lingua:	English
Pubblicazione:	Da Nang Publishing House 2022
Soggetti:	Impulse Buying Decision Live Streaming E-commerce Live Stream E-commerce Impulse Buying Behavior Impulse Purchases Decision
Accesso online:	http://elib.vku.udn.vn/handle/123456789/2331
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Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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