Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude
Lecture Notes in Networks and Systems (LNNS, volume 734); CITA: Conference on Information Technology and its Applications; pp: 141-153.
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Springer Nature
2023
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| Online adgang: | https://link.springer.com/chapter/10.1007/978-3-031-36886-8_12 http://elib.vku.udn.vn/handle/123456789/2738 |
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oai:elib.vku.udn.vn:123456789-27382023-09-26T02:08:07Z Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude Dang, Thi Thanh Minh Le, Phuoc Cuu Long Tran, Thi Thuy Trinh Social media site experiences Emotional intelligence choice behavior brand attitude Lecture Notes in Networks and Systems (LNNS, volume 734); CITA: Conference on Information Technology and its Applications; pp: 141-153. This study examines how students use social networks to choose their universities, looking at the effects of online experience, Emotional intelligence, and brand attitude as a mediating variable. The postulated connections between emotional intelligence, social media site experiences, brand attitude, and decision-making have led to the construction of a model. Students who used to base their institution choice on information found on social networks comprised the 310 respondents to a study that was conducted. Utilizing a quantitative method, the findings show that the more pleasant a student's social media site experiences are, the more positive a student's opinion toward the social media site is, which affects the student's behavior when choosing a university. Also, it was revealed by the results that emotional intelligence influences students’ university decisions in a good way. 2023-09-26T02:08:00Z 2023-09-26T02:08:00Z 2023-07 Working Paper 978-3-031-36886-8 https://link.springer.com/chapter/10.1007/978-3-031-36886-8_12 http://elib.vku.udn.vn/handle/123456789/2738 en application/pdf Springer Nature |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Social media site experiences Emotional intelligence choice behavior brand attitude |
| spellingShingle |
Social media site experiences Emotional intelligence choice behavior brand attitude Dang, Thi Thanh Minh Le, Phuoc Cuu Long Tran, Thi Thuy Trinh Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude |
| description |
Lecture Notes in Networks and Systems (LNNS, volume 734); CITA: Conference on Information Technology and its Applications; pp: 141-153. |
| format |
Working Paper |
| author |
Dang, Thi Thanh Minh Le, Phuoc Cuu Long Tran, Thi Thuy Trinh |
| author_facet |
Dang, Thi Thanh Minh Le, Phuoc Cuu Long Tran, Thi Thuy Trinh |
| author_sort |
Dang, Thi Thanh Minh |
| title |
Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude |
| title_short |
Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude |
| title_full |
Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude |
| title_fullStr |
Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude |
| title_full_unstemmed |
Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude |
| title_sort |
emotional intelligence and social media site experiences’ effects on college choice behavior: the mediating role of brand attitude |
| publisher |
Springer Nature |
| publishDate |
2023 |
| url |
https://link.springer.com/chapter/10.1007/978-3-031-36886-8_12 http://elib.vku.udn.vn/handle/123456789/2738 |
| _version_ |
1849197181671571456 |