Emotional Intelligence and Social Media Site Experiences’ Effects on College Choice Behavior: The Mediating Role of Brand Attitude

Lecture Notes in Networks and Systems (LNNS, volume 734); CITA: Conference on Information Technology and its Applications; pp: 141-153.

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Bibliographic Details
Main Authors: Dang, Thi Thanh Minh, Le, Phuoc Cuu Long, Tran, Thi Thuy Trinh
Format: Bài viết
Language:English
Published: Springer Nature 2023
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Online Access:https://link.springer.com/chapter/10.1007/978-3-031-36886-8_12
http://elib.vku.udn.vn/handle/123456789/2738
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Institutions: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng