The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences

Bachelor thesis of Business Administration - Digital Marketing

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Bibliographic Details
Main Author: Do, Ngoc Vy
Other Authors: Le, Ha Nhu Thao
Format: Thesis
Language:English
Published: Vietnam-Korea University of Information and Communication Technology 2024
Subjects:
Online Access:https://elib.vku.udn.vn/handle/123456789/3930
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Institutions: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
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Summary:Bachelor thesis of Business Administration - Digital Marketing