The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
Bachelor thesis of Business Administration - Digital Marketing
Uloženo v:
| Hlavní autor: | Do, Ngoc Vy |
|---|---|
| Další autoři: | Le, Ha Nhu Thao |
| Médium: | Diplomová práce |
| Jazyk: | English |
| Vydáno: |
Vietnam-Korea University of Information and Communication Technology
2024
|
| Témata: | |
| On-line přístup: | https://elib.vku.udn.vn/handle/123456789/3930 |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
|---|
Podobné jednotky
-
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
Autor: Nguyen, Thi Thanh Ngan
Vydáno: (2024) -
The influence of food image on tourist satisfaction and word-of-mouth intention: The case of Dalat, Lam Dong province, VietNam
Autor: Nguyễn, Thị Thanh Ngân
Vydáno: (2023) -
Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam
Autor: Tran, Pham Huyen Trang
Vydáno: (2025) -
Foot and mouth disease :
Vydáno: (2004) -
Influence of Consumer Engagement on Word-of-Mouth: Empirical Evidence From the toUrism Industry in Vietnam
Autor: Nguyen, Le Ngoc Tram
Vydáno: (2021)