The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences

Bachelor thesis of Business Administration - Digital Marketing

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Bibliographic Details
Main Author:	Do, Ngoc Vy
Other Authors:	Le, Ha Nhu Thao
Format:	Thesis
Language:	English
Published:	Vietnam-Korea University of Information and Communication Technology 2024
Subjects:	Electronic word of mouth
Online Access:	https://elib.vku.udn.vn/handle/123456789/3930
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Institutions:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

id	oai:elib.vku.udn.vn:123456789-3930
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spelling	oai:elib.vku.udn.vn:123456789-39302024-07-18T03:59:15Z The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences Tác động của truyền miệng điện tử đến hình ảnh thương hiệu và ý định sử dụng dịch vụ ngân hàng: Góc nhìn về sự khác biệt thu nhập Do, Ngoc Vy Le, Ha Nhu Thao Electronic word of mouth Bachelor thesis of Business Administration - Digital Marketing 2024-07-18T03:59:10Z 2024-07-18T03:59:10Z 2024-06 Thesis https://elib.vku.udn.vn/handle/123456789/3930 en KLTN;20BA117 application/pdf Vietnam-Korea University of Information and Communication Technology
institution	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
collection	DSpace
language	English
topic	Electronic word of mouth
spellingShingle	Electronic word of mouth Do, Ngoc Vy The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
description	Bachelor thesis of Business Administration - Digital Marketing
author2	Le, Ha Nhu Thao
author_facet	Le, Ha Nhu Thao Do, Ngoc Vy
format	Thesis
author	Do, Ngoc Vy
author_sort	Do, Ngoc Vy
title	The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
title_short	The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
title_full	The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
title_fullStr	The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
title_full_unstemmed	The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
title_sort	impact of electronic word of mouth on brand image and intent to use group services: a perspective on income differences
publisher	Vietnam-Korea University of Information and Communication Technology
publishDate	2024
url	https://elib.vku.udn.vn/handle/123456789/3930
_version_	1849200085614723072

The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences

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