The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
Bachelor thesis of Business Administration - Digital Marketing
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| 格式: | Luận văn |
| 语言: | English |
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Vietnam-Korea University of Information and Communication Technology
2024
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| 在线阅读: | https://elib.vku.udn.vn/handle/123456789/3930 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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oai:elib.vku.udn.vn:123456789-39302024-07-18T03:59:15Z The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences Tác động của truyền miệng điện tử đến hình ảnh thương hiệu và ý định sử dụng dịch vụ ngân hàng: Góc nhìn về sự khác biệt thu nhập Do, Ngoc Vy Le, Ha Nhu Thao Electronic word of mouth Bachelor thesis of Business Administration - Digital Marketing 2024-07-18T03:59:10Z 2024-07-18T03:59:10Z 2024-06 Thesis https://elib.vku.udn.vn/handle/123456789/3930 en KLTN;20BA117 application/pdf Vietnam-Korea University of Information and Communication Technology |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Electronic word of mouth |
| spellingShingle |
Electronic word of mouth Do, Ngoc Vy The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences |
| description |
Bachelor thesis of Business Administration - Digital Marketing |
| author2 |
Le, Ha Nhu Thao |
| author_facet |
Le, Ha Nhu Thao Do, Ngoc Vy |
| format |
Thesis |
| author |
Do, Ngoc Vy |
| author_sort |
Do, Ngoc Vy |
| title |
The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences |
| title_short |
The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences |
| title_full |
The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences |
| title_fullStr |
The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences |
| title_full_unstemmed |
The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences |
| title_sort |
impact of electronic word of mouth on brand image and intent to use group services: a perspective on income differences |
| publisher |
Vietnam-Korea University of Information and Communication Technology |
| publishDate |
2024 |
| url |
https://elib.vku.udn.vn/handle/123456789/3930 |
| _version_ |
1849200085614723072 |