The impact of electronic word of mouth on brand image and intent to use group services: A perspective on income differences
Bachelor thesis of Business Administration - Digital Marketing
محفوظ في:
| المؤلف الرئيسي: | Do, Ngoc Vy |
|---|---|
| مؤلفون آخرون: | Le, Ha Nhu Thao |
| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Vietnam-Korea University of Information and Communication Technology
2024
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://elib.vku.udn.vn/handle/123456789/3930 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
|---|
مواد مشابهة
-
THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
بواسطة: Nguyen, Thi Thanh Ngan
منشور في: (2024) -
The influence of food image on tourist satisfaction and word-of-mouth intention: The case of Dalat, Lam Dong province, VietNam
بواسطة: Nguyễn, Thị Thanh Ngân
منشور في: (2023) -
Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam
بواسطة: Tran, Pham Huyen Trang
منشور في: (2025) -
Foot and mouth disease :
منشور في: (2004) -
Influence of Consumer Engagement on Word-of-Mouth: Empirical Evidence From the toUrism Industry in Vietnam
بواسطة: Nguyen, Le Ngoc Tram
منشور في: (2021)