How does the decoy effect enhance consumer purchase decision?

How does the decoy effect enhance consumer purchase decision?

Bachelor thesis of Business Administration - Digital Marketing

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Le, Thi Huong Trang
अन्य लेखक: Le, Phuoc Cuu Long
स्वरूप: थीसिस
भाषा:English
प्रकाशित: Vietnam-Korea University of Information and Communication Technology 2024
विषय:
Consumers
ऑनलाइन पहुंच:https://elib.vku.udn.vn/handle/123456789/3933
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Thư viện lưu trữ: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
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spelling oai:elib.vku.udn.vn:123456789-39332024-07-18T04:06:33Z How does the decoy effect enhance consumer purchase decision? Hiệu quả hiệu ứng mồi nhử nâng cao quyết định mua của người tiêu dùng như thế nào? Le, Thi Huong Trang Le, Phuoc Cuu Long Consumers Bachelor thesis of Business Administration - Digital Marketing 2024-07-18T04:06:29Z 2024-07-18T04:06:29Z 2024-06 Thesis https://elib.vku.udn.vn/handle/123456789/3933 en KLTN;20BA223 application/pdf application/pdf Vietnam-Korea University of Information and Communication Technology
institution Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
collection DSpace
language English
topic Consumers
spellingShingle Consumers
Le, Thi Huong Trang
How does the decoy effect enhance consumer purchase decision?
description Bachelor thesis of Business Administration - Digital Marketing
author2 Le, Phuoc Cuu Long
author_facet Le, Phuoc Cuu Long
Le, Thi Huong Trang
format Thesis
author Le, Thi Huong Trang
author_sort Le, Thi Huong Trang
title How does the decoy effect enhance consumer purchase decision?
title_short How does the decoy effect enhance consumer purchase decision?
title_full How does the decoy effect enhance consumer purchase decision?
title_fullStr How does the decoy effect enhance consumer purchase decision?
title_full_unstemmed How does the decoy effect enhance consumer purchase decision?
title_sort how does the decoy effect enhance consumer purchase decision?
publisher Vietnam-Korea University of Information and Communication Technology
publishDate 2024
url https://elib.vku.udn.vn/handle/123456789/3933
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