How does the decoy effect enhance consumer purchase decision?
Bachelor thesis of Business Administration - Digital Marketing
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| Format: | Abschlussarbeit |
| Sprache: | English |
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Vietnam-Korea University of Information and Communication Technology
2024
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| Online Zugang: | https://elib.vku.udn.vn/handle/123456789/3933 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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oai:elib.vku.udn.vn:123456789-39332024-07-18T04:06:33Z How does the decoy effect enhance consumer purchase decision? Hiệu quả hiệu ứng mồi nhử nâng cao quyết định mua của người tiêu dùng như thế nào? Le, Thi Huong Trang Le, Phuoc Cuu Long Consumers Bachelor thesis of Business Administration - Digital Marketing 2024-07-18T04:06:29Z 2024-07-18T04:06:29Z 2024-06 Thesis https://elib.vku.udn.vn/handle/123456789/3933 en KLTN;20BA223 application/pdf application/pdf Vietnam-Korea University of Information and Communication Technology |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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| language |
English |
| topic |
Consumers |
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Consumers Le, Thi Huong Trang How does the decoy effect enhance consumer purchase decision? |
| description |
Bachelor thesis of Business Administration - Digital Marketing |
| author2 |
Le, Phuoc Cuu Long |
| author_facet |
Le, Phuoc Cuu Long Le, Thi Huong Trang |
| format |
Thesis |
| author |
Le, Thi Huong Trang |
| author_sort |
Le, Thi Huong Trang |
| title |
How does the decoy effect enhance consumer purchase decision? |
| title_short |
How does the decoy effect enhance consumer purchase decision? |
| title_full |
How does the decoy effect enhance consumer purchase decision? |
| title_fullStr |
How does the decoy effect enhance consumer purchase decision? |
| title_full_unstemmed |
How does the decoy effect enhance consumer purchase decision? |
| title_sort |
how does the decoy effect enhance consumer purchase decision? |
| publisher |
Vietnam-Korea University of Information and Communication Technology |
| publishDate |
2024 |
| url |
https://elib.vku.udn.vn/handle/123456789/3933 |
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1849201504864436224 |