How does the decoy effect enhance consumer purchase decision?

Bachelor thesis of Business Administration - Digital Marketing

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Opis bibliograficzny
1. autor:	Le, Thi Huong Trang
Kolejni autorzy:	Le, Phuoc Cuu Long
Format:	Praca dyplomowa
Język:	English
Wydane:	Vietnam-Korea University of Information and Communication Technology 2024
Hasła przedmiotowe:	Consumers
Dostęp online:	https://elib.vku.udn.vn/handle/123456789/3933
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

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spelling	oai:elib.vku.udn.vn:123456789-39332024-07-18T04:06:33Z How does the decoy effect enhance consumer purchase decision? Hiệu quả hiệu ứng mồi nhử nâng cao quyết định mua của người tiêu dùng như thế nào? Le, Thi Huong Trang Le, Phuoc Cuu Long Consumers Bachelor thesis of Business Administration - Digital Marketing 2024-07-18T04:06:29Z 2024-07-18T04:06:29Z 2024-06 Thesis https://elib.vku.udn.vn/handle/123456789/3933 en KLTN;20BA223 application/pdf application/pdf Vietnam-Korea University of Information and Communication Technology
institution	Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng
collection	DSpace
language	English
topic	Consumers
spellingShingle	Consumers Le, Thi Huong Trang How does the decoy effect enhance consumer purchase decision?
description	Bachelor thesis of Business Administration - Digital Marketing
author2	Le, Phuoc Cuu Long
author_facet	Le, Phuoc Cuu Long Le, Thi Huong Trang
format	Thesis
author	Le, Thi Huong Trang
author_sort	Le, Thi Huong Trang
title	How does the decoy effect enhance consumer purchase decision?
title_short	How does the decoy effect enhance consumer purchase decision?
title_full	How does the decoy effect enhance consumer purchase decision?
title_fullStr	How does the decoy effect enhance consumer purchase decision?
title_full_unstemmed	How does the decoy effect enhance consumer purchase decision?
title_sort	how does the decoy effect enhance consumer purchase decision?
publisher	Vietnam-Korea University of Information and Communication Technology
publishDate	2024
url	https://elib.vku.udn.vn/handle/123456789/3933
_version_	1849201504864436224

How does the decoy effect enhance consumer purchase decision?

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