Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

International Journal of Advanced Multidisciplinary Research and Studies; 5(2); pp: 583-587

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Bibliographic Details
Main Author: Tran, Pham Huyen Trang
Format: Bài viết
Language:English
Published: International Journal of Advanced Multidisciplinary Research and Studies 2025
Subjects:
Electronic Word of Mouth
User-Generated Content
Subjective Norm
Trust
Purchase Intention
Social Media Platforms
Vegan Cosmetics
Online Access:https://elib.vku.udn.vn/handle/123456789/5843
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Institutions: Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng

Internet

https://elib.vku.udn.vn/handle/123456789/5843

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