Research on the Impact of Electronic Word-of-Mouth (EWOM), User-Generated Content and Subjective Norm on the Intention to Purchase Vegan Cosmetics of Gen Z Women Through Social Media Platforms in Vietnam

Documenti analoghi

• The Influence Of Brand Equity On Natural Cosmetics Purchase Intention Of Generation Z Female Customers
  di: Lam, Tam Nhi
  Pubblicazione: (2022)
• The effect of electronic word of mouth on cosmetics purchase intention: a study of VietNamese young women
  di: Pham, Thi Ly
  Pubblicazione: (2022)
• Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
  di: Vo, Kim Thu
  Pubblicazione: (2022)
• Factors Influencing Green Product Purchase Intention in Vietnam
  di: Vu, Thi Quynh Anh
  Pubblicazione: (2024)
• THE INFLUENCE OF FOOD IMAGE ON TOURIST SATISFACTION AND WORD-OF-MOUTH INTENTION: THE CASE OF DALAT, LAM DONG PROVINCE, VIETNAM
  di: Nguyen, Thi Thanh Ngan
  Pubblicazione: (2024)