The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam
International Journal of Engineering Inventions; Volume 14, Issue 6; pp: 245-250.
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| Formato: | Bài viết |
| Idioma: | English |
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International Journal of Engineering Inventions
2025
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| Acesso em linha: | https://elib.vku.udn.vn/handle/123456789/5886 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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oai:elib.vku.udn.vn:123456789-58862025-11-17T23:14:46Z The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam Truong, Thi Vien Artificial Intelligence Personalization E-Commerce User Experience Recommendation Systems Predictive Analytics Chatbots International Journal of Engineering Inventions; Volume 14, Issue 6; pp: 245-250. The integration of Artificial Intelligence (AI) in e-commerce has revolutionized how online retailers interact with customers. This paper investigates the impact of AI-driven personalization technologies, such as recommendation systems, predictive analytics, and chatbots, on enhancing the user experience across ecommerce platforms. Using a mixed-method approach, including case studies and user feedback analysis, the study reveals that AI significantly improves customer satisfaction, engagement, and conversion rates. However, ethical concerns and data privacy issues remain prominent challenges. The paper concludes with insights and recommendations for e-commerce firms to optimize AI applications responsibly. 2025-11-17T23:14:34Z 2025-11-17T23:14:34Z 2025-06 Working Paper 2278-7461 (e) 2319-6491 (p) https://elib.vku.udn.vn/handle/123456789/5886 en application/pdf International Journal of Engineering Inventions |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Artificial Intelligence Personalization E-Commerce User Experience Recommendation Systems Predictive Analytics Chatbots |
| spellingShingle |
Artificial Intelligence Personalization E-Commerce User Experience Recommendation Systems Predictive Analytics Chatbots Truong, Thi Vien The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam |
| description |
International Journal of Engineering Inventions; Volume 14, Issue 6; pp: 245-250. |
| format |
Working Paper |
| author |
Truong, Thi Vien |
| author_facet |
Truong, Thi Vien |
| author_sort |
Truong, Thi Vien |
| title |
The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam |
| title_short |
The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam |
| title_full |
The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam |
| title_fullStr |
The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam |
| title_full_unstemmed |
The Impact of Artificial Intelligence on Personalizing User Experience in E-Commerce Platforms in Vietnam |
| title_sort |
impact of artificial intelligence on personalizing user experience in e-commerce platforms in vietnam |
| publisher |
International Journal of Engineering Inventions |
| publishDate |
2025 |
| url |
https://elib.vku.udn.vn/handle/123456789/5886 |
| _version_ |
1849386413651394560 |