Mobile Wallet Adoption – Moderating Effect of Using Experience
Scientific Paper; Pages: 122-129
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| פורמט: | Bài viết |
| שפה: | English |
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Da Nang Publishing House
2021
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| גישה מקוונת: | http://elib.vku.udn.vn/handle/123456789/751 |
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| Thư viện lưu trữ: | Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
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oai:elib.vku.udn.vn:123456789-7512021-02-18T09:17:38Z Mobile Wallet Adoption – Moderating Effect of Using Experience Ha, Hoang Mobile Wallet Mobile Payment Digital Transformation Technology Adoption Scientific Paper; Pages: 122-129 Considered as a disruptive innovation, the development of mobile wallets in Vietnam in recent years has created enormous changes in customers' shopping and payment habits. This study assesses the moderating effect of customers’ Using Experience (UE) on three constructs of the research model - Sales Promotion (PM), Perceived Usefulness (PU) and Intention to Use (IU). The results have shown that PU plays a mediating role between PM and IU. When the customer experienced a long period of using the mobile wallet, a high promotion will have the opposite effect of reducing the PU. Therefore, mobile wallet providers need to focus PM on new users because these customers will have a higher PU than long-used customers. Several managerial implications were proposed to increase the effectiveness of PM in enhancing adoption of the mobile wallet in Vietnam. 2021-02-18T09:17:25Z 2021-02-18T09:17:25Z 2020 Working Paper 978-604-84-5517-0 http://elib.vku.udn.vn/handle/123456789/751 en application/pdf Da Nang Publishing House |
| institution |
Trường Đại học Công nghệ Thông tin và Truyền thông Việt Hàn - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
Mobile Wallet Mobile Payment Digital Transformation Technology Adoption |
| spellingShingle |
Mobile Wallet Mobile Payment Digital Transformation Technology Adoption Ha, Hoang Mobile Wallet Adoption – Moderating Effect of Using Experience |
| description |
Scientific Paper; Pages: 122-129 |
| format |
Working Paper |
| author |
Ha, Hoang |
| author_facet |
Ha, Hoang |
| author_sort |
Ha, Hoang |
| title |
Mobile Wallet Adoption – Moderating Effect of Using Experience |
| title_short |
Mobile Wallet Adoption – Moderating Effect of Using Experience |
| title_full |
Mobile Wallet Adoption – Moderating Effect of Using Experience |
| title_fullStr |
Mobile Wallet Adoption – Moderating Effect of Using Experience |
| title_full_unstemmed |
Mobile Wallet Adoption – Moderating Effect of Using Experience |
| title_sort |
mobile wallet adoption – moderating effect of using experience |
| publisher |
Da Nang Publishing House |
| publishDate |
2021 |
| url |
http://elib.vku.udn.vn/handle/123456789/751 |
| _version_ |
1849200012107448320 |