Behavioral intention of young consumers towards the acceptance of social media marketing in Emerging Markets

Lignende værker

• Impact of online social media on consumers’ purchasing intention via social network sites
  af: Hoang, Thi Phuong Thao, et al.
  Udgivet: (2024)
• Effects of Consumer Perception of CSR Activities and Technology Acceptance on Intention to Adopt Mobile Banking Evidence in Vietnam
  af: Nguyễn, Văn Anh, et al.
  Udgivet: (2024)
• An investigation of the factors that affect purchase intention toward organic foods among Vietnamese consumers : Master dissertation - Major: Marketing
  af: Trần, Thu Thảo
  Udgivet: (2017)
• Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis
  af: Nguyễn, Văn Anh, et al.
  Udgivet: (2024)
• Consumer behavior and marketing strategy
  af: Peter, L. Paul
  Udgivet: (2005)