ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)

Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was c...

Mô tả đầy đủ

Đã lưu trong:
Chi tiết về thư mục
Những tác giả chính: La, Thuy Linh, Lê, Phong Lê
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: Đại học Đà Lạt 2023
Những chủ đề:
Truy cập trực tuyến:https://scholar.dlu.edu.vn/handle/123456789/1961
Các nhãn: Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:123456789-1961
record_format dspace
spelling oai:scholar.dlu.edu.vn:123456789-19612024-04-07T22:55:44Z ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) La, Thuy Linh Lê, Phong Lê Communication Feedback Public Relations Recipients Student University Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and thattuition fees, the benchmark, and geographical location were the main reasons students chosethe university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be pplied by the communication department of Dalat University and can contribute to the field of university communication research,which has notreceived muchattention in Vietnam. 13 3 33-50 2023-03-23T08:48:46Z 2023-03-23T08:48:46Z 2023 Journal article Bài báo đăng trên tạp chí trong nước (có ISSN), bao gồm book chapter 10.37569/DalatUniversity.13.3.980(2023) https://scholar.dlu.edu.vn/handle/123456789/1961 en Dalat University Journal of Science 0866-787X Đại học Đà Lạt
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Communication
Feedback
Public Relations
Recipients
Student
University
spellingShingle Communication
Feedback
Public Relations
Recipients
Student
University
La, Thuy Linh
Lê, Phong Lê
ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
description Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and thattuition fees, the benchmark, and geographical location were the main reasons students chosethe university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be pplied by the communication department of Dalat University and can contribute to the field of university communication research,which has notreceived muchattention in Vietnam.
format Journal article
author La, Thuy Linh
Lê, Phong Lê
author_facet La, Thuy Linh
Lê, Phong Lê
author_sort La, Thuy Linh
title ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_short ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_full ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_fullStr ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_full_unstemmed ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
title_sort enhancing the efficiency of communication programs for student enrollment at universities through recipient feedback (survey of students at dalat university in 2021)
publisher Đại học Đà Lạt
publishDate 2023
url https://scholar.dlu.edu.vn/handle/123456789/1961
_version_ 1798256939025563648