ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021)
Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was c...
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Định dạng: | Journal article |
Ngôn ngữ: | English |
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Đại học Đà Lạt
2023
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Truy cập trực tuyến: | https://scholar.dlu.edu.vn/handle/123456789/1961 |
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oai:scholar.dlu.edu.vn:123456789-19612024-04-07T22:55:44Z ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) La, Thuy Linh Lê, Phong Lê Communication Feedback Public Relations Recipients Student University Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and thattuition fees, the benchmark, and geographical location were the main reasons students chosethe university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be pplied by the communication department of Dalat University and can contribute to the field of university communication research,which has notreceived muchattention in Vietnam. 13 3 33-50 2023-03-23T08:48:46Z 2023-03-23T08:48:46Z 2023 Journal article Bài báo đăng trên tạp chí trong nước (có ISSN), bao gồm book chapter 10.37569/DalatUniversity.13.3.980(2023) https://scholar.dlu.edu.vn/handle/123456789/1961 en Dalat University Journal of Science 0866-787X Đại học Đà Lạt |
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Thư viện Trường Đại học Đà Lạt |
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topic |
Communication Feedback Public Relations Recipients Student University |
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Communication Feedback Public Relations Recipients Student University La, Thuy Linh Lê, Phong Lê ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
description |
Researching recipient feedback is one of the important actions to enhance the quality of the communication process. This study was conducted to provide some solutions to improve the effectiveness of Dalat University’s enrollment communication process by analyzing student feedback. A survey was conducted in 2021 with a sample of 655 students from Dalat University. The results showed that students mainly knew about Dalat University through word of mouth and the Facebook channel, and thattuition fees, the benchmark, and geographical location were the main reasons students chosethe university. In addition, most students showed an interest in receiving content in the form of short videos. The research results can be pplied by the communication department of Dalat University and can contribute to the field of university communication research,which has notreceived muchattention in Vietnam. |
format |
Journal article |
author |
La, Thuy Linh Lê, Phong Lê |
author_facet |
La, Thuy Linh Lê, Phong Lê |
author_sort |
La, Thuy Linh |
title |
ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
title_short |
ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
title_full |
ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
title_fullStr |
ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
title_full_unstemmed |
ENHANCING THE EFFICIENCY OF COMMUNICATION PROGRAMS FOR STUDENT ENROLLMENT AT UNIVERSITIES THROUGH RECIPIENT FEEDBACK (SURVEY OF STUDENTS AT DALAT UNIVERSITY IN 2021) |
title_sort |
enhancing the efficiency of communication programs for student enrollment at universities through recipient feedback (survey of students at dalat university in 2021) |
publisher |
Đại học Đà Lạt |
publishDate |
2023 |
url |
https://scholar.dlu.edu.vn/handle/123456789/1961 |
_version_ |
1798256939025563648 |