The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam

Consulting users on social networks when preparing to travel has become a habit of tourists. However, the scientific literature on this is relatively limited. This research was conducted to test the model of predictors of group Facebook user-generated content affecting tourists’ purchase intention....

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Những tác giả chính:	Nguyễn, Thanh Tùng, Nguyễn, Quốc Bảo
Định dạng:	Conference paper
Ngôn ngữ:	English
Được phát hành:	2023
Những chủ đề:	Facebook marketing eWom travel user-generated content online group travel online
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/handle/123456789/2713
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Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

id	oai:scholar.dlu.edu.vn:123456789-2713
record_format	dspace
institution	Thư viện Trường Đại học Đà Lạt
collection	Thư viện số
language	English
topic	Facebook marketing eWom travel user-generated content online group travel online
spellingShingle	Facebook marketing eWom travel user-generated content online group travel online Nguyễn, Thanh Tùng Nguyễn, Quốc Bảo The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
description	Consulting users on social networks when preparing to travel has become a habit of tourists. However, the scientific literature on this is relatively limited. This research was conducted to test the model of predictors of group Facebook user-generated content affecting tourists’ purchase intention. To do this, online surveys were constructed, and data were collected from tourists and people planning to travel to Dalat. Findings illustrated that there are considerable and meaningful relationships between factors of Facebook user-generated content and tourists’ purchase intention. The study, moreover, concludes with suggestions for hospitality management, admin team, and Facebook businessman etc. to better off from user-generated content in online attracting tourists
format	Conference paper
author	Nguyễn, Thanh Tùng Nguyễn, Quốc Bảo
author_facet	Nguyễn, Thanh Tùng Nguyễn, Quốc Bảo
author_sort	Nguyễn, Thanh Tùng
title	The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
title_short	The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
title_full	The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
title_fullStr	The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
title_full_unstemmed	The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
title_sort	affections of group facebook user-generated content on tourists’ purchase intention – the study in da lat, vietnam
publishDate	2023
url	https://scholar.dlu.edu.vn/handle/123456789/2713
_version_	1785973245093085184
spelling	oai:scholar.dlu.edu.vn:123456789-27132023-12-13T03:24:50Z The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam Nguyễn, Thanh Tùng Nguyễn, Quốc Bảo Facebook marketing eWom travel user-generated content online group travel online Consulting users on social networks when preparing to travel has become a habit of tourists. However, the scientific literature on this is relatively limited. This research was conducted to test the model of predictors of group Facebook user-generated content affecting tourists’ purchase intention. To do this, online surveys were constructed, and data were collected from tourists and people planning to travel to Dalat. Findings illustrated that there are considerable and meaningful relationships between factors of Facebook user-generated content and tourists’ purchase intention. The study, moreover, concludes with suggestions for hospitality management, admin team, and Facebook businessman etc. to better off from user-generated content in online attracting tourists 51-67 2023-06-14T18:47:47Z 2023-06-14T18:47:47Z 2022-12 Conference paper Bài báo đăng trên KYHT trong nước (có ISBN) https://scholar.dlu.edu.vn/handle/123456789/2713 en Phát huy giá trị thương hiệu ”Thành phố festival hoa Đà Lạt” và phong cách người Đà Lạt ”Hiền hòa - Thanh lịch - Mến khách Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(1), 179–211. Ayeh, J., Au, N., & Law, R. (2013). Predicting the intention to use consumer- generated media for travel planning. Tourism Management, 35, 132–143. Bansal, H., & Voyer, P. (2000). Word-of mouth processes within a services purchase decision context. Journal of service research, 3(2), 166-177. Brown, J., Broderick, A., & Lee, N. (2007). 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The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam

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