The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam
Consulting users on social networks when preparing to travel has become a habit of tourists. However, the scientific literature on this is relatively limited. This research was conducted to test the model of predictors of group Facebook user-generated content affecting tourists’ purchase intention....
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| Main Authors: | , |
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| Format: | Conference paper |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://scholar.dlu.edu.vn/handle/123456789/2713 |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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