The affections of group facebook user-generated content on tourists’ purchase intention – the study in Da Lat, Vietnam

Consulting users on social networks when preparing to travel has become a habit of tourists. However, the scientific literature on this is relatively limited. This research was conducted to test the model of predictors of group Facebook user-generated content affecting tourists’ purchase intention....

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Detalhes bibliográficos
Principais autores: Nguyễn, Thanh Tùng, Nguyễn, Quốc Bảo
Formato: Conference paper
Idioma:English
Publicado em: 2023
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Acesso em linha:https://scholar.dlu.edu.vn/handle/123456789/2713
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