Street food experience and destination image: a study on tourist perceptions in Da Lat
Culinary experiences can be seen as one of the initial impressions of a destination for tourists and a significant factor in their decision-making process. It serves as an effective marketing tool for shaping the destination’s image. This study explores the causal relationships between street food e...
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| Định dạng: | Journal article |
| Ngôn ngữ: | English |
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2024
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/handle/123456789/3474 https://doi.org/10.38203/jiem.023.3.0075 https://jiem.ftu.edu.vn/index.php/jiem/article/view/394/216 |
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oai:scholar.dlu.edu.vn:123456789-34742024-05-29T00:56:04Z Street food experience and destination image: a study on tourist perceptions in Da Lat Trương, Thị Lan Hương Nguyễn, Thị Diễm Kiều Street food experience Destination image Local food Tourist satisfaction Tourist behaviors Culinary experiences can be seen as one of the initial impressions of a destination for tourists and a significant factor in their decision-making process. It serves as an effective marketing tool for shaping the destination’s image. This study explores the causal relationships between street food experiences, particularly those related to local culinary culture, with destination image, satisfaction, and future behavior of tourists.. Data were collected using a structured questionnaire from 412 domestic tourists who had experienced street food in Da Lat, a renowned destination in Vietnam. The empirical evidence affirms that when tourists have positive street food experiences, their perception of the destination image is also positive, leading to higher satisfaction, positive word-of-mouth behavior, and a higher likelihood of returning to the destination. The results also emphasize the importance of cultural consumption value in the street food experience through distinctive characteristics. Based on these findings, the study also proposes further research directions and managerial implications for local authorities and businesses aiming to highlight the cultural and emotional aspects of street food experiences, thereby enhancing the destination image in visitors’ eyes. 23 3 68-88 Khoa Du lịch 2 Trương Thị Lan Hương x 2024-05-16T01:06:29Z 2024-05-16T01:06:29Z 2023 Journal article Bài báo đăng trên tạp chí quốc tế (có ISSN), bao gồm book chapter https://scholar.dlu.edu.vn/handle/123456789/3474 https://doi.org/10.38203/jiem.023.3.0075 https://jiem.ftu.edu.vn/index.php/jiem/article/view/394/216 en Journal of International Economics and Management |
| institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| topic |
Street food experience Destination image Local food Tourist satisfaction Tourist behaviors |
| spellingShingle |
Street food experience Destination image Local food Tourist satisfaction Tourist behaviors Trương, Thị Lan Hương Nguyễn, Thị Diễm Kiều Street food experience and destination image: a study on tourist perceptions in Da Lat |
| description |
Culinary experiences can be seen as one of the initial impressions of a destination for tourists and a significant factor in their decision-making process. It serves as an effective marketing tool for shaping the destination’s image. This study explores the causal relationships between street food experiences, particularly those related to local culinary culture, with destination image, satisfaction, and future behavior of tourists.. Data were collected using a structured questionnaire from 412 domestic tourists who had experienced street food in Da Lat, a renowned destination in Vietnam. The empirical evidence affirms that when tourists have positive street food experiences, their perception of the destination image is also positive, leading to higher satisfaction, positive word-of-mouth behavior, and a higher likelihood of returning to the destination. The results also emphasize the importance of cultural consumption value in the street food experience through distinctive characteristics. Based on these findings, the study also proposes further research directions and managerial implications for local authorities and businesses aiming to highlight the cultural and emotional aspects of street food experiences, thereby enhancing the destination image in visitors’ eyes. |
| format |
Journal article |
| author |
Trương, Thị Lan Hương Nguyễn, Thị Diễm Kiều |
| author_facet |
Trương, Thị Lan Hương Nguyễn, Thị Diễm Kiều |
| author_sort |
Trương, Thị Lan Hương |
| title |
Street food experience and destination image: a study on tourist perceptions in Da Lat |
| title_short |
Street food experience and destination image: a study on tourist perceptions in Da Lat |
| title_full |
Street food experience and destination image: a study on tourist perceptions in Da Lat |
| title_fullStr |
Street food experience and destination image: a study on tourist perceptions in Da Lat |
| title_full_unstemmed |
Street food experience and destination image: a study on tourist perceptions in Da Lat |
| title_sort |
street food experience and destination image: a study on tourist perceptions in da lat |
| publishDate |
2024 |
| url |
https://scholar.dlu.edu.vn/handle/123456789/3474 https://doi.org/10.38203/jiem.023.3.0075 https://jiem.ftu.edu.vn/index.php/jiem/article/view/394/216 |
| _version_ |
1813142608936960000 |