Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam

Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam

National parks are increasingly recognized as attractive nature-based tourism destinations, playing an important role in tourism development in Vietnam. The study investigates the relationships between nature-based destination attractiveness, tourists’ satisfaction, perceived risk, and their revisit...

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Những tác giả chính: Le Thanh An, Pham Xuan Hung, Truong Quang Dung, Nguyen Cong Dinh, Nguyen Duc Kien, Tran Minh Tri, Le Anh Quy, Nguyen Thai Phan, Vũ, Thị Thùy Dung
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: Sage 2024
Truy cập trực tuyến:https://scholar.dlu.edu.vn/handle/123456789/3613
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language English
description National parks are increasingly recognized as attractive nature-based tourism destinations, playing an important role in tourism development in Vietnam. The study investigates the relationships between nature-based destination attractiveness, tourists’ satisfaction, perceived risk, and their revisit intention for Bach Ma National Park, central Vietnam, particularly in the context of COVID-19. Data were randomly collected from 308 domestic visitors who visited the park from December 2020 to May 2021, and structural equation modeling was performed to examine the relationships. The results of this study show that all six attributes of Bach Ma National Park, including natural, social, and cultural attractions, infrastructure, accessibility, prices, and services, had a significant positive effect on tourist satisfaction. Vietnamese tourists’ perceived risk associated with the pandemic had a significant negative impact on their satisfaction and a positive effect on their revisit intention. The findings from this study make a significant contribution to nature-based tourism literature, particularly towards effective marketing and management of national p
format Journal article
author Le Thanh An ,
Pham Xuan Hung ,
Truong Quang Dung ,
Nguyen Cong Dinh ,
Nguyen Duc Kien ,
Tran Minh Tri ,
Le Anh Quy ,
Nguyen Thai Phan ,
Vũ, Thị Thùy Dung
spellingShingle Le Thanh An ,
Pham Xuan Hung ,
Truong Quang Dung ,
Nguyen Cong Dinh ,
Nguyen Duc Kien ,
Tran Minh Tri ,
Le Anh Quy ,
Nguyen Thai Phan ,
Vũ, Thị Thùy Dung
Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam
author_facet Le Thanh An ,
Pham Xuan Hung ,
Truong Quang Dung ,
Nguyen Cong Dinh ,
Nguyen Duc Kien ,
Tran Minh Tri ,
Le Anh Quy ,
Nguyen Thai Phan ,
Vũ, Thị Thùy Dung
author_sort Le Thanh An ,
title Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam
title_short Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam
title_full Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam
title_fullStr Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam
title_full_unstemmed Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam
title_sort exploring relationships between naturebased destination attractiveness, satisfaction, perceived covid-19 risk, and revisit intention in bach ma national park, vietnam
publisher Sage
publishDate 2024
url https://scholar.dlu.edu.vn/handle/123456789/3613
_version_ 1817660459392696320
spelling oai:scholar.dlu.edu.vn:123456789-36132024-10-19T07:27:44Z Exploring Relationships Between NatureBased Destination Attractiveness, Satisfaction, Perceived COVID-19 Risk, and Revisit Intention in Bach Ma National Park, Vietnam Le Thanh An , Pham Xuan Hung , Truong Quang Dung , Nguyen Cong Dinh , Nguyen Duc Kien , Tran Minh Tri , Le Anh Quy , Nguyen Thai Phan , Vũ, Thị Thùy Dung National parks are increasingly recognized as attractive nature-based tourism destinations, playing an important role in tourism development in Vietnam. The study investigates the relationships between nature-based destination attractiveness, tourists’ satisfaction, perceived risk, and their revisit intention for Bach Ma National Park, central Vietnam, particularly in the context of COVID-19. Data were randomly collected from 308 domestic visitors who visited the park from December 2020 to May 2021, and structural equation modeling was performed to examine the relationships. The results of this study show that all six attributes of Bach Ma National Park, including natural, social, and cultural attractions, infrastructure, accessibility, prices, and services, had a significant positive effect on tourist satisfaction. Vietnamese tourists’ perceived risk associated with the pandemic had a significant negative impact on their satisfaction and a positive effect on their revisit intention. The findings from this study make a significant contribution to nature-based tourism literature, particularly towards effective marketing and management of national p 1-19 2024-10-19T07:27:33Z 2024-10-19T07:27:33Z 2024-10 Journal article Bài báo đăng trên tạp chí thuộc SCOPUS, bao gồm book chapter https://scholar.dlu.edu.vn/handle/123456789/3613 10.1177/21582440241289989 journals.sagepub.com/home/sgo en Sage open 2158-2440 Abbas, J., Mubeen, R., Iorember, P. T., Raza, S., & Mamirkulova, G. (2021). 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(2010) Impressive service provided by service staff The offer of recreational activities and services in the park is abundant Prices The price of accommodation is good Yoon et al. (2010), Euse´bio and The price of food and drinks is good Vieira (2013) The price of transportation is good Tourist satisfaction Overall, I am satisfied with this visit Yoon et al. (2010), Zˇ abkar et al. (2010), Oviedo-Garcı´a et al. (2017), Moon and Han (2018) Overall, I am happy with this visit Overall, my evaluation of this destination is positive Perceived risk toward COVID-19 Travelling to natural areas such as forests is not risky Floyd and Pennington-Gray I worry about COVID-19 infection at the destination (2004), Reichel et al. (2009) I worry about some unexpected expenses at the destination because of COVID-19 Intention to revisit Bach Ma National Park I intend to revisit this destination in the future Moon and Han (2018) I am willing to return to this destination in the future It is very likely that I will come back to this place in the future Bach Ma could be again my next vacation place 16 SAGE Open National Park, Thua Thien Hue Province, Vietnam. (In Vietnamese) Balmford, A., Beresford, J., Green, J., Naidoo, R., Walpole, M., & Manica, A. (2009). A global perspective on trends in nature-based tourism. PLoS Biology, 7(6), e1000144. https:// doi.org/10.1371/journal.pbio.1000144 Balmford, A., Green, J. M. H., Anderson, M., Beresford, J., Huang, C., Naidoo, R., Walpole, M., & Manica, A. (2015). Walk on the wild side: Estimating the global magnitude of visits to protected areas. PLoS Biology, 13(2), e1002074. https://doi.org/10.1371/journal.pbio.1002074 Baloglu, S., & Uysal, M. (1996). 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Chaudhary, M., & Islam, N. U. (2021). Impact of perceived risk on tourist satisfaction and future travel intentions: A mediation–moderation analysis. Global Business Review, 18, 1–18. https://doi.org/10.1177/09721509211036270 Cheng, Y., Hu, F., Wang, J., Wang, G., Innes, J. L., Xie, Y., & Wang, G. (2022). Visitor satisfaction and behavioral intentions in nature-based tourism during the COVID-19 pandemic: A case study from Zhangjiajie National Forest Park, China. International Journal of Geoheritage and Parks, 10(1), 143–159. Chi, N. T. K. (2022). The impact of travel experience, travel motivation, and destination image on tourists’ revisit intention to ecotourism. TNU Journal of Science and Technology, 227(4), 69–75. https://vjol.info.vn/index.php/tnu/article/ view/66374/56013 Child, D. (1990). The essentials of factor analysis (2nd ed.). Cassell Educational Sage SAGE

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