An integrated model of physical, social, and intelligent servicescapes: proposing a framework for customer perception and behavior in smart amusement parks

This research aims to develop an integrated model of physical, social and intelligent servicescape in intelligent amusement parks, exploring how these factors impact customer perception and behavior, and, therefore, helps amusement park managers better understand customer behavior. Adopting the meth...

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Egile Nagusiak: Nguyễn, Thanh Tùng, Văn, Thị Nguyên, Nguyễn, Văn Anh
Formatua: Conference paper
Hizkuntza:English
Argitaratua: Đăk Lăk 2025
Sarrera elektronikoa:https://scholar.dlu.edu.vn/handle/123456789/4578
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