The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers

The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers

The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted. Identifying and rectifying these gaps offers a means of improving the performance of the suppl...

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Những tác giả chính: Lê, Như Bích, Batt, J Peter
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: 2022
Những chủ đề:
gap analysis, cut flowers, offer quality, downstream buyer needs, Da Lat
Truy cập trực tuyến:http://scholar.dlu.edu.vn/handle/123456789/891
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:123456789-891
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institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic gap analysis, cut flowers, offer quality, downstream buyer needs, Da Lat
spellingShingle gap analysis, cut flowers, offer quality, downstream buyer needs, Da Lat
Lê, Như Bích
Batt, J Peter
The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers
description The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted. Identifying and rectifying these gaps offers a means of improving the performance of the supply chain and of offering superior value to all actors in the value chain. In this study, 206 farmers, 41 traders, 41 wholesalers and 42 retailers in Da Lat were interviewed. Results suggest that farmers need to improve the quality of the cut flowers offered for sale and their ability to deliver in sufficient quantities when required.
format Journal article
author Lê, Như Bích
Batt, J Peter
author_facet Lê, Như Bích
Batt, J Peter
author_sort Lê, Như Bích
title The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers
title_short The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers
title_full The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers
title_fullStr The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers
title_full_unstemmed The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers
title_sort ability of flower farmers in da lat to meet the needs of downstream buyers
publishDate 2022
url http://scholar.dlu.edu.vn/handle/123456789/891
_version_ 1768305884645031936
spelling oai:scholar.dlu.edu.vn:123456789-8912022-09-09T15:28:42Z The Ability of Flower Farmers in Da Lat to Meet the Needs of Downstream Buyers Lê, Như Bích Batt, J Peter gap analysis, cut flowers, offer quality, downstream buyer needs, Da Lat The purpose of this study is to explore the gaps between what cut flower growers in Da Lat, Viet Nam, were able to deliver to their downstream customers and what their downstream customers actually wanted. Identifying and rectifying these gaps offers a means of improving the performance of the supply chain and of offering superior value to all actors in the value chain. In this study, 206 farmers, 41 traders, 41 wholesalers and 42 retailers in Da Lat were interviewed. Results suggest that farmers need to improve the quality of the cut flowers offered for sale and their ability to deliver in sufficient quantities when required. 970 155-161 2022-09-09T09:46:49Z 2022-09-09T09:46:49Z 2012 Journal article Bài báo đăng trên tạp chí thuộc SCOPUS, bao gồm book chapter http://scholar.dlu.edu.vn/handle/123456789/891 10.17660/ActaHortic.2013.970.16 en Acta Horticulturae 5677572 Batt, P.J. 2003a. Consumer sovereignty: exploring consumer needs. In: G.I. Johnson and P.J. Hofman (eds.), Agriproduct Supply-Chain Management in Developing Countries. Bali, Indonesia. ACIAR Proceedings 119:77-87. Batt, P.J. 2003b. Examining the performance of the supply chain for potatoes in the Red River Delta using a pluralistic approach. Supp. Chain Man. 8(5):442-454. Batt, P.J. 2003c. Incorporating measures of satisfaction, trust, and power-dependence into an analysis of agribusiness supply chains. In: G.I. Johnson and P.J. Hofman (eds.), Agriproduct Supply-Chain Management in Developing Countries. Bali, Indonesia. ACIAR Proceedings 119:27-43. Batt, P.J. 2003d. Promoting Australian exports to Asia through building close and longlasting relationships with focal customers: an empirical study of Australian seed potato exports. Unpublished thesis. Muresk Institute, Curtin University of Technology, Perth. Batt, P.J. 2005. Fulfilling customer needs in agribusiness supply chain. Acta Hort. 699:83-89. Concepcion, S.B., Montiflor, M.O., Hualda, L.T., Digal, L.N., Rasco, E.T., Manalili, N.M., Batt, P.J., Murray-Prior, R., Rola-Rubzen, M.F. and McGregor, M.J. 2006. Differences in quality perceptions among actors in the Mindanao vegetable supply chain. Acta Hort. 699:125-130. Cunningham, M.T. and White, J.G. 1973. The determinants of choice of supplier. European J. Mar. 7(3):189-202. Dempsey, W.A. 1978. Vendor Selection and the Buying Process. Industrial Marketing Management 7(4):257-267. Grönroos, C. 1984. A service quality model and its marketing implications. European J. Mar. 18(4):36-44. Håkansson, H., Johanson, J. and Wootz, B. 1976. Influence tactics in buyer - seller processes. Ind. Mar. Man. 5(6):319-332. Herlambang, T., Batt, P.J. and McGregor, M.J. 2006. Developing an effective food chain management in a developing country: a case study on Manalagi mango fruit supply chain in Indonesia (Ed.). 16th Annual IAMA Food & Agribusiness Forum, Symposium & Case Conference Buenos Aires, Argentina. Korneliussen, T. and Grønhaug, K. 2003. Quality perceptions in international distribution: an empirical investigation in a complete distribution chain. Supply Chain Man. 8(5):467-475. Martin, S., Jagadish, A., Xuan, M.V., The, B.D. and Ha, P.T.H. 2008. Understanding and improving the performance of traditional vegetable supply chain in the central provinces of Vietnam. Acta Hort. 794:277-283. Mummalaneni, V., Dubas, K.M. and Chiang-nan, C. 1996. Chinese purchasing managersʼpreferences and trade-offs in supplier selection and performance evaluation. Ind. Mar. Man. 25(2):115-124. Murray-Prior, R., Batt, P.J., Rola-Rubzen, M.F. and McGregor, M.J. 2006. Global value chains: a place for Mindanao producers? Acta Hort. 699:307-315. Nawi, N.M. 2009. The capability of apple growers in western Australia to meet the needs of downstream market intermediaries: a case study. Unpublished thesis. Faculty of Science and Engineering, Curtin University of Technology, Perth. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. 1985. A conceptual model of service quality and its implications for future research. J. Mar. 49(4):41-50. Reddy, N.M. 1991. Defining product value in industrial markets. Man. Decision 29(1):14-19. Seth, N., Deshmukh, S.G. and Vrat, P. 2006. A conceptual model for quality of service in the supply chain. J. Physic. Dis. Log. Man. 367:547-575. Teng, S.G. and Jaramillo, H. 2005. A model for evaluation and selection of suppliers in global textile and apparel supply chains. J. Physic. Dis. Log. Man. 35(7):503. Weber, C.A., Current, J.R. and Benton, W.C. 1991. Vendor selection criteria and methods. European J. Oper. Res. 50(1):2-18. Wilson, E.J. 1994. The relative importance of supplier selection criteria: a review and update. J. Supply Chain Man. 30(3):34-41.

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