The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat

The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat

This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Da Lat – Viet Nam. The sample consisted of 206 chrysanthemum and rose farmers in Da Lat and reports on their exchange transactions with their most preferred and second most pr...

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Những tác giả chính: Lê, Như Bích, Nguyễn, Thị Tươi, Batt, Peter J
Định dạng: Journal article
Ngôn ngữ:English
Được phát hành: 2022
Những chủ đề:
gap analysis, activity, ability, value, preferred buyer.
Truy cập trực tuyến:http://scholar.dlu.edu.vn/handle/123456789/894
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
id oai:scholar.dlu.edu.vn:123456789-894
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institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic gap analysis, activity, ability, value, preferred buyer.
spellingShingle gap analysis, activity, ability, value, preferred buyer.
Lê, Như Bích
Nguyễn, Thị Tươi
Batt, Peter J
The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat
description This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Da Lat – Viet Nam. The sample consisted of 206 chrysanthemum and rose farmers in Da Lat and reports on their exchange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers’ choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation.
format Journal article
author Lê, Như Bích
Nguyễn, Thị Tươi
Batt, Peter J
author_facet Lê, Như Bích
Nguyễn, Thị Tươi
Batt, Peter J
author_sort Lê, Như Bích
title The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat
title_short The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat
title_full The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat
title_fullStr The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat
title_full_unstemmed The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat
title_sort extent to which downstream buyers are able to fulfil flower farmers needs in dalat
publishDate 2022
url http://scholar.dlu.edu.vn/handle/123456789/894
_version_ 1768305885676830720
spelling oai:scholar.dlu.edu.vn:123456789-8942022-09-09T15:32:13Z The extent to which downstream buyers are able to fulfil flower farmers needs in Dalat Lê, Như Bích Nguyễn, Thị Tươi Batt, Peter J gap analysis, activity, ability, value, preferred buyer. This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Da Lat – Viet Nam. The sample consisted of 206 chrysanthemum and rose farmers in Da Lat and reports on their exchange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers’ choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation. 6 3 345-355 2022-09-09T14:45:30Z 2022-09-09T14:45:30Z 2016 Journal article Bài báo đăng trên tạp chí trong nước (có ISSN), bao gồm book chapter http://scholar.dlu.edu.vn/handle/123456789/894 en Dalat University Journal of Science 0866-787X Anderson, James C., and James A. Narus. 1999. Business Market Management: Understanding, Creating, and Delivering Value. New Jersey 07458, USA: Prentice Hall. Batt, Peter. 2004. Trust if You Dare: a Cross Cultural Examination of the Trust Construct. In: P.V. Freytag, L. Hedaa and T. Ritter (Ed.). Proceedings of the 20th Annual Conference of the Industrial Marketing and Purchasing (IMP) Group, 2-4 September. Copenhagen, Denmark. Batt, Peter J, S.B. Concepcion, L.T. Hualda, L.R. Migalbin, M.O. Montiflor, N.M. Manalili, M.J. McGregor, R. Murray-Prior, and M.F. Rola-Rubzen. 2005. Exploring the Antecedents and Consequences of Trust between Vegetables Farmers and Their Preferred Trading Partner in Southern Mindanao. In: P.J. Batt (Ed.). Proceedings of the First International Symposium on Improving the Performance of Supply Chains in the Transitional Economies July 19-23, 2005. Chaing Mai, Thailand, 91-101. Batt, Peter J, SB Concepcion, and LN Digal. 2006. Evaluating the performance of supply chains through a pluralistic methodology. Stewart Postharvest Review 2 (3), 1-6. Batt, Peter J. 2003. Examining the Performance of the Supply Chain for Potatoes in the Red River Delta Using a Pluralistic Approach. Supply Chain Management: An International Journal 8 (5), 442-454. Chang, H.S., J. Spriggs, and S.M. Newman. 2008. Improving Sweet Potato Marketing in the Papua New Guinea Highlands. Edited by P. J. Batt, Proceedings of the IInd International Symposium on Improving the Performance of Supply Chains in the Transitional Economies Hanoi: ISHS, Vietnam. Danse, M., S. Vellema, F.P. Alterra, and N.G. Victoria. 2008. Technological Learning for Innovating towards Sustainable Cultivation Practices: the Vietnamese Smallholder Rose Sector. In: P.J. Batt (Ed.). Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies September 23-27, 2007. Hanoi, Vietnam, 81-90. Fafchamps, Marcel. 1996. The Enforcement of Commercial Contracts in Ghana. World Development 24 (3), 427-448. Herlambang, Tedy, Peter J Batt, and Murray J McGregor. 2006. Developing an Effective Food Chain Management in a Developing Country: A Case Study on Manalagi Mango Fruit Supply Chain in Indonesia (Ed.). 16th Annual IAMA Food & Agribusiness Forum, Symposium & Case Conference October 12-15. Buenos Aires, Argentina. Lyon, Fergus. 2000. Trust, Networks and Norms: The Creation of Social Capital in Agricultural Economies in Ghana. World Development 28 (4), 663-681. Martin, S., A. Jagadish, M.V. Xuan, B.D The, and P.T.H. Ha. 2008. Understanding and Improving the Performance of Traditional Vegetable Supply Chain in the Central Provinces of Vietnam. In: P.J. Batt (Ed.). Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies September 23-27, 2007. Hanoi, Vietnam, 277-283. Moorman, Christine, Rohit Deshpandé, and Gerald Zaltman. 1993. Factors Affecting Trust in Market Research Relationships. The Journal of Marketing 57 (1), 81-101. Murray-Prior, R., Batt Peter J, M.F. Rola -Rubzen, and M.J. McGregor. 2006. Global Value Chains: A Place for Mindanao Producers? ISHS Acta Horticulturae 699, 307-315. Puto, Christopher P., E. Patton Wesley, III, and Ronald H. King. 1985. Risk Handling Strategies in Industrial Vendor Selection Decisions. The Journal of Marketing 49 (1), 89-98. Rankin, Marlo, A. J. Dunne, and I. Russell. 2008. The Development of Market-Oriented Cooperatives within the Fruit Industry in the Mekong Delta, Vietnam: a Theory Building Approach to Understanding Rural Development Outcomes. In: P.J. Batt (Ed.). Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies September 23-27, 2007. Hanoi, Vietnam, 285-292. Wagner, Stephan M., Linda Silver Coley, and Eckhard Lindemann. 2011. Effects of Suppliers' Reputation on the Future of Buyer-Supplier Relationships: the Mediating Roles of Outcome Fairness and Trust. Journal of Supply Chain Management 47 (2), 29-48. Young, Linda M., and Jill E. Hobbs. 2002. Vertical Linkages in Agri-Food Supply Chains: Changing Roles for Producers, Commodity Groups, and Government Policy. Review of Agricultural Economics 24 (2), 428-441.

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