Identity-Based Brand Management. 1st ed. 2017

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Những tác giả chính: Burmann, Christoph, Riley, Nicola-Maria, Halaszovich, Tilo, Schade, Michael
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Springer Fachmedien Wiesbaden 2020
Những chủ đề:
Truy cập trực tuyến:http://doi.org/10.1007/978-3-658-13561-4
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/101744
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spelling oai:scholar.dlu.edu.vn:DLU123456789-1017442023-10-06T22:39:17Z Identity-Based Brand Management. 1st ed. 2017 Burmann, Christoph Riley, Nicola-Maria Halaszovich, Tilo Schade, Michael Business and Management Marketing 2020-09-11T11:06:58Z 2020-09-11T11:06:58Z 2017 Book 978-3-658-13560-7 978-3-658-13561-4 http://doi.org/10.1007/978-3-658-13561-4 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/101744 en Springer Fachmedien Wiesbaden GmbH application/pdf Springer Fachmedien Wiesbaden
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Business and Management
Marketing
spellingShingle Business and Management
Marketing
Burmann, Christoph
Riley, Nicola-Maria
Halaszovich, Tilo
Schade, Michael
Identity-Based Brand Management. 1st ed. 2017
format Book
author Burmann, Christoph
Riley, Nicola-Maria
Halaszovich, Tilo
Schade, Michael
author_facet Burmann, Christoph
Riley, Nicola-Maria
Halaszovich, Tilo
Schade, Michael
author_sort Burmann, Christoph
title Identity-Based Brand Management. 1st ed. 2017
title_short Identity-Based Brand Management. 1st ed. 2017
title_full Identity-Based Brand Management. 1st ed. 2017
title_fullStr Identity-Based Brand Management. 1st ed. 2017
title_full_unstemmed Identity-Based Brand Management. 1st ed. 2017
title_sort identity-based brand management. 1st ed. 2017
publisher Springer Fachmedien Wiesbaden
publishDate 2020
url http://doi.org/10.1007/978-3-658-13561-4
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/101744
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