PHÂN KHÚC THỊ TRƯỜNG KHÁCH DU LỊCH NỘI ĐỊA ĐẾN THÀNH PHỐ NHA TRANG
This study utilizes the theory of market segmentation process to conduct sub groups domestic tourists to Nha Trang City. The study was conducted on a convenience sample 298 domestic tourists in Nha Trang City. The purpose of this article to understand the factors affecting the motor, travel behavior...
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| Định dạng: | Bài viết |
| Ngôn ngữ: | Vietnamese |
| Được phát hành: |
Trường Đại học Đà Lạt
2023
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| Truy cập trực tuyến: | https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/320 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114161 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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| Tóm tắt: | This study utilizes the theory of market segmentation process to conduct sub groups domestic tourists to Nha Trang City. The study was conducted on a convenience sample 298 domestic tourists in Nha Trang City. The purpose of this article to understand the factors affecting the motor, travel behavior and lifestyle of travelling tourists. Through the evaluation of the appropriateness of the model, factor analysis and cluster analysis to explore two steps, the study results indicate that market domestic tourists in Nha Trang divided into 3 segments that are: Cluster guests travelling with families, tourists cluster at the center, guest travel phrase search knowledge. |
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