FACTORS AFFECTING CONSUMER-BASED BRAND EQUITY OF VIETNAMESE PHARMACEUTICAL COMPANIES
The concept and importance of a company’s brand have always been widely acknowledged. However, in modern Vietnam, many Vietnamese companies are still unaware of the importance of building their brand. Particularly in the pharmaceutical industry where products are directly related to human health, bu...
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| Auteurs principaux: | , |
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| Format: | Article |
| Langue: | English |
| Publié: |
Trường Đại học Đà Lạt
2023
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| Accès en ligne: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/114284 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/432 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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