Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel cap...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
University of Economics Ho Chi Minh City
2023
|
| オンライン･アクセス: | https://www.emerald.com/insight/content/doi/10.1108/JABES-11-2018-0086/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115424 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
|---|
このレコードへの初めてのコメントを付けませんか!