Applying the Zaltman metaphor elicitation technique on understanding place image: Danang – the livable city of Vietnam in the minds of students
Purpose Danang – a heritage gateway, a socioeconomic urban of Central Vietnam – has been known as a livable city, a fantastic destination and a leading position in the Provincial Competitive Index. Since branding Danang appears to be unfocused, it is suggested that the city follow a st...
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| Format: | Bài viết |
| Sprog: | English |
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University of Economics Ho Chi Minh City
2023
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| Online adgang: | https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2019-0013/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115429 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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