A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong
Purpose This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers. Design/methodology/approach A total of 584 respondents from Hong Kong (...
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University of Economics Ho Chi Minh City
2023
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| Truy cập trực tuyến: | https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2020-0011/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115452 |
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oai:scholar.dlu.edu.vn:DLU123456789-1154522023-03-08T03:56:13Z A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong Tseng, Wen-Yung Chiu, Weisheng Leng, Ho Keat Purpose This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers. Design/methodology/approach A total of 584 respondents from Hong Kong ( n = 247, 42%) and Taiwan ( n = 337, 58%) were recruited for the study. Data analysis was performed by using structural equation modelling techniques. Findings The results showed that consumers' perceived risk had a negative influence on attitude and intention to purchase counterfeit outdoor products. Moreover, attitude towards buying counterfeit outdoor products, perceived behavioural control and subjective norm had positive impacts on purchase intention. Brand consciousness, however, had a negative influence on purchase intention. The multi-group analysis identified significant differences between Hong Kong and Taiwanese respondents. Originality/value This study provides a better understanding of how these factors affect purchase intention of counterfeit outdoor products across different cultures. 2023-03-08T03:56:13Z 2023-03-08T03:56:13Z 2021 Article 2515-964X https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2020-0011/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115452 10.1108/JABES-02-2020-0011 en Journal of Asian Business and Economic Studies, Volume 28, Issue 3; p. 162-176 application/pdf University of Economics Ho Chi Minh City |
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Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| description |
Purpose This study aims to compare the purchase intention of counterfeit outdoor products between Taiwan and Hong Kong consumers. Design/methodology/approach A total of 584 respondents from Hong Kong ( n = 247, 42%) and Taiwan ( n = 337, 58%) were recruited for the study. Data analysis was performed by using structural equation modelling techniques. Findings The results showed that consumers' perceived risk had a negative influence on attitude and intention to purchase counterfeit outdoor products. Moreover, attitude towards buying counterfeit outdoor products, perceived behavioural control and subjective norm had positive impacts on purchase intention. Brand consciousness, however, had a negative influence on purchase intention. The multi-group analysis identified significant differences between Hong Kong and Taiwanese respondents. Originality/value This study provides a better understanding of how these factors affect purchase intention of counterfeit outdoor products across different cultures. |
| format |
Article |
| author |
Tseng, Wen-Yung Chiu, Weisheng Leng, Ho Keat |
| spellingShingle |
Tseng, Wen-Yung Chiu, Weisheng Leng, Ho Keat A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong |
| author_facet |
Tseng, Wen-Yung Chiu, Weisheng Leng, Ho Keat |
| author_sort |
Tseng, Wen-Yung |
| title |
A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong |
| title_short |
A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong |
| title_full |
A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong |
| title_fullStr |
A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong |
| title_full_unstemmed |
A comparative study of consumers' intention to purchase counterfeit outdoor products in Taiwan and Hong Kong |
| title_sort |
comparative study of consumers' intention to purchase counterfeit outdoor products in taiwan and hong kong |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2023 |
| url |
https://www.emerald.com/insight/content/doi/10.1108/JABES-02-2020-0011/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115452 |
| _version_ |
1819777912758337536 |