Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises
Building a strategy map helps an enterprise to clearly describe and interpret the content of the strategy, making a premise for selecting key performance indicators (KPIs) and implementing the strategy based on new management models and modern strategic thinking in accordance with the Balanced Score...
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University of Economics Ho Chi Minh City
2023
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| Truy cập trực tuyến: | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=7c8cebf2-1d46-4dfe-acd2-eda5ad169d9f http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115476 |
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oai:scholar.dlu.edu.vn:DLU123456789-1154762023-03-08T03:56:22Z Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises Phan, Thi Xuan Huong Tran, Dinh Khoi Nguyen Building a strategy map helps an enterprise to clearly describe and interpret the content of the strategy, making a premise for selecting key performance indicators (KPIs) and implementing the strategy based on new management models and modern strategic thinking in accordance with the Balanced Scorecard approach. We proposed three groups of strategies and built three following strategy maps: (i) strategy of developing high added-value products, (ii) strategy of ensuring the possibly lowest international outsourcing cost, and (iii) strategy of target customer orientation. This paper is intended as a contribution to change the old strategic thinking of Khanh Hoa aquatic product processing enterprises and help them to navigate and describe the strategy clearly and to develop sustainably in a globally competitive context. 2023-03-08T03:56:22Z 2023-03-08T03:56:22Z 2015 Article 2615-9112 http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=7c8cebf2-1d46-4dfe-acd2-eda5ad169d9f http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115476 10.24311/jabes/2015.22.3.08 en Journal of Asian Business and Economic Studies, Volume 22, Issue 03; p. 123-140 application/pdf University of Economics Ho Chi Minh City |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
English |
| description |
Building a strategy map helps an enterprise to clearly describe and interpret the content of the strategy, making a premise for selecting key performance indicators (KPIs) and implementing the strategy based on new management models and modern strategic thinking in accordance with the Balanced Scorecard approach. We proposed three groups of strategies and built three following strategy maps: (i) strategy of developing high added-value products, (ii) strategy of ensuring the possibly lowest international outsourcing cost, and (iii) strategy of target customer orientation. This paper is intended as a contribution to change the old strategic thinking of Khanh Hoa aquatic product processing enterprises and help them to navigate and describe the strategy clearly and to develop sustainably in a globally competitive context. |
| format |
Article |
| author |
Phan, Thi Xuan Huong Tran, Dinh Khoi Nguyen |
| spellingShingle |
Phan, Thi Xuan Huong Tran, Dinh Khoi Nguyen Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises |
| author_facet |
Phan, Thi Xuan Huong Tran, Dinh Khoi Nguyen |
| author_sort |
Phan, Thi Xuan Huong |
| title |
Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises |
| title_short |
Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises |
| title_full |
Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises |
| title_fullStr |
Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises |
| title_full_unstemmed |
Building a Strategy Map for Khanh Hoa Aquatic Product Processing Enterprises |
| title_sort |
building a strategy map for khanh hoa aquatic product processing enterprises |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2023 |
| url |
http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=7c8cebf2-1d46-4dfe-acd2-eda5ad169d9f http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115476 |
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1765278408192819200 |