Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market
The purpose of this paper is to identify key export barriers and their impact on performance of Vietnamese seafood firms with their export to the US market. By reviewing the literature and using expert opinions, five factors of the export barriers can be identified, including product, price, distrib...
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University of Economics Ho Chi Minh City
2023
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oai:scholar.dlu.edu.vn:DLU123456789-1154802023-03-08T03:56:24Z Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market Tran, Huu Ai Ho, Huy Tuu Tran, Van Hau The purpose of this paper is to identify key export barriers and their impact on performance of Vietnamese seafood firms with their export to the US market. By reviewing the literature and using expert opinions, five factors of the export barriers can be identified, including product, price, distribution, logistics, and promotion. A structured questionnaire is used to survey managers of 152 seafood firms, and exploratory factor analysis, used to categorize variables in five barrier dimensions. Then, the development of linear regression aims to determine which barrier has a greater negative effect on export performance. The empirical results suggest that except for promotion, the other barriers have significantly negative impact on export performance. Based on the relative importance of the different marketing barriers, seafood firms should firstly focus on quality improvements to improve their performance. 2023-03-08T03:56:24Z 2023-03-08T03:56:24Z 2015 Article 2615-9112 http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=70af9af5-df61-445d-93ae-61c8fff26202 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115480 10.24311/jabes/2015.22.4.06 en Journal of Asian Business and Economic Studies, Volume 22, Issue 04; p. 117-141 application/pdf University of Economics Ho Chi Minh City |
| institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| description |
The purpose of this paper is to identify key export barriers and their impact on performance of Vietnamese seafood firms with their export to the US market. By reviewing the literature and using expert opinions, five factors of the export barriers can be identified, including product, price, distribution, logistics, and promotion. A structured questionnaire is used to survey managers of 152 seafood firms, and exploratory factor analysis, used to categorize variables in five barrier dimensions. Then, the development of linear regression aims to determine which barrier has a greater negative effect on export performance. The empirical results suggest that except for promotion, the other barriers have significantly negative impact on export performance. Based on the relative importance of the different marketing barriers, seafood firms should firstly focus on quality improvements to improve their performance. |
| format |
Article |
| author |
Tran, Huu Ai Ho, Huy Tuu Tran, Van Hau |
| spellingShingle |
Tran, Huu Ai Ho, Huy Tuu Tran, Van Hau Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market |
| author_facet |
Tran, Huu Ai Ho, Huy Tuu Tran, Van Hau |
| author_sort |
Tran, Huu Ai |
| title |
Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market |
| title_short |
Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market |
| title_full |
Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market |
| title_fullStr |
Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market |
| title_full_unstemmed |
Export Barriers and Export Performance of Vietnamese Seafood Firms Targeting International Market |
| title_sort |
export barriers and export performance of vietnamese seafood firms targeting international market |
| publisher |
University of Economics Ho Chi Minh City |
| publishDate |
2023 |
| url |
http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=70af9af5-df61-445d-93ae-61c8fff26202 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115480 |
| _version_ |
1765278340216782848 |