Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
In the retail environment where fierce competition pressure can be perceived, the role of brand experience becomes increasingly important. This study addresses the theory of brand experience and verifies its relationship with brand loyalty as well as its scales and model in the fashion retail indust...
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| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
University of Economics Ho Chi Minh City
2023
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| Διαθέσιμο Online: | http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=07f6c1f4-e12c-4e49-909d-9d5e60c4e824 https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115507 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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