Business Strategies for the Next-Generation Network

Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadb...

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Tác giả chính: Seel, Nigel
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: CRC Press 2009
Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1623
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spelling oai:scholar.dlu.edu.vn:DLU123456789-16232009-12-04T02:30:34Z Business Strategies for the Next-Generation Network Seel, Nigel Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadband-ISDN release 2.0. # The NGN transition is hard for both practitioners and observers to understand because it weaves together a number of distinct strands: the development of a new architecture and technology base including advanced IT automation systems # the development of a portfolio of ‘new wave’ products and services which exploits the power of the new network # the design of a new kind of organization which can utilize the higher levels of automation in the NGN, and reduce costs # and the development of an effective transition plan which can smoothly move operators from their current legacy networks, systems and processes to the NGN future. The book begins with a review of the failures of previous attempts by carriers to retool for the future. It describes in detail the technologies and capabilities supporting “new wave’” services, focusing particularly on multimedia interactive services, TV, and Video-on-Demand. The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. However, equal attention is addressed to the business models of players in the value chain, carriers, service providers, broadcasters, and production companies. The author then examines how carriers have attempted to remodel themselves as IP companies along the dimensions of people, processes, and IT automation systems, describing the lessons to be learned from numerous failures. He identifies more innovativebusiness models, exploresPeer-to-Peer networking, and reviews the prospects for the introduction of spoken dialogue systems into the service provider’s arsenal of technologies. Reviewing in detail the many failures and few achievements in carrier transition programs, the central theme of the book is how to organize for success. Business Strategies for the Next-Generation Network focuses on transformational business strategies for incumbent operators, alternate operators, and new entrants from the media world. TECHNOLOGY The Strange Death of Broadband ISDN The Next-Generation Network and IMS The Next-Generation Network and TV The Next-Generation Network and IT Systems TRANSFORMATION Bureaucracy and Treacle Telecoms Market Structure Choosing the Right People Case Study: A Transformation Program BUSINESS AND TECHNOLOGY ISSUES Worrying About Skype Spectrum Auctions The Trial of Rete Populi Machines Will Talk BUSINESS STRATEGIES NGN Strategies for Incumbents NGN Strategies for Alternative Network Operators NGN Strategies for Capturing the Consumer Market Conclusions Glossary Index 2009-12-04T02:30:34Z 2009-12-04T02:30:34Z 2006 Book http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1623 en application/rar CRC Press
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
description Carriers and service providers have united around the concept of the Next-Generation Network (NGN). Although leveraging a broad basket of Internet technologies, the NGN is not being planned as the next-generation Internet. In its intention and architecture, it is more accurately described as Broadband-ISDN release 2.0. # The NGN transition is hard for both practitioners and observers to understand because it weaves together a number of distinct strands: the development of a new architecture and technology base including advanced IT automation systems # the development of a portfolio of ‘new wave’ products and services which exploits the power of the new network # the design of a new kind of organization which can utilize the higher levels of automation in the NGN, and reduce costs # and the development of an effective transition plan which can smoothly move operators from their current legacy networks, systems and processes to the NGN future. The book begins with a review of the failures of previous attempts by carriers to retool for the future. It describes in detail the technologies and capabilities supporting “new wave’” services, focusing particularly on multimedia interactive services, TV, and Video-on-Demand. The author looks at the IMS layer and how it interworks both downwards into the QoS-enabled IP transport layer and upwards to enable new kinds of applications. However, equal attention is addressed to the business models of players in the value chain, carriers, service providers, broadcasters, and production companies. The author then examines how carriers have attempted to remodel themselves as IP companies along the dimensions of people, processes, and IT automation systems, describing the lessons to be learned from numerous failures. He identifies more innovativebusiness models, exploresPeer-to-Peer networking, and reviews the prospects for the introduction of spoken dialogue systems into the service provider’s arsenal of technologies. Reviewing in detail the many failures and few achievements in carrier transition programs, the central theme of the book is how to organize for success. Business Strategies for the Next-Generation Network focuses on transformational business strategies for incumbent operators, alternate operators, and new entrants from the media world.
format Book
author Seel, Nigel
spellingShingle Seel, Nigel
Business Strategies for the Next-Generation Network
author_facet Seel, Nigel
author_sort Seel, Nigel
title Business Strategies for the Next-Generation Network
title_short Business Strategies for the Next-Generation Network
title_full Business Strategies for the Next-Generation Network
title_fullStr Business Strategies for the Next-Generation Network
title_full_unstemmed Business Strategies for the Next-Generation Network
title_sort business strategies for the next-generation network
publisher CRC Press
publishDate 2009
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/1623
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