Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city
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| Những tác giả chính: | , |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | Vietnamese |
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2024
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/211161 |
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oai:scholar.dlu.edu.vn:DLU123456789-2111612024-05-03T03:01:25Z Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city Nguyen, The Khang Pham, Thi Bich Ngoc Journal of Science 2024-05-02T23:03:20Z 2024-05-02T23:03:20Z 2018 Article https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/211161 vi Journal of Science - 2018 - no.2 application/pdf |
| institution |
Thư viện Trường Đại học Đà Lạt |
| collection |
Thư viện số |
| language |
Vietnamese |
| topic |
Journal of Science |
| spellingShingle |
Journal of Science Nguyen, The Khang Pham, Thi Bich Ngoc Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city |
| format |
Article |
| author |
Nguyen, The Khang Pham, Thi Bich Ngoc |
| author_facet |
Nguyen, The Khang Pham, Thi Bich Ngoc |
| author_sort |
Nguyen, The Khang |
| title |
Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city |
| title_short |
Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city |
| title_full |
Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city |
| title_fullStr |
Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city |
| title_full_unstemmed |
Rational and emotional preferred appeals of television commercials for FMCG: evidence from young adults in Ho Chi Minh city |
| title_sort |
rational and emotional preferred appeals of television commercials for fmcg: evidence from young adults in ho chi minh city |
| publishDate |
2024 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/211161 |
| _version_ |
1819787889610850304 |