Rational and emotional preferred appeals of television commercials for FMCG: evidence f-rom young adults in Ho Chi Minh city

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Rational and emotional preferred appeals of television commercials for FMCG: evidence f-rom young adults in Ho Chi Minh city

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Chi tiết về thư mục
Những tác giả chính:	Nguyen, The Khang, Pham, Thi Bich Ngoc
Định dạng:	Bài viết
Ngôn ngữ:	Vietnamese
Được phát hành:	2024
Những chủ đề:	Journal of Science
Truy cập trực tuyến:	https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/250562
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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