CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET

This study uses quantitative methods to investigate the importance of corporate social responsibility authenticity (CSRA) on the performance of small and medium-sized enterprises (SMEs). It investigates the interceding roles of organizational identification (OID) and corporate reputation (CRE) betwe...

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Tác giả chính: Le, Thanh Tiep
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: Trường Đại học Đà Lạt 2024
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Truy cập trực tuyến:https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256883
https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1218
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spelling oai:scholar.dlu.edu.vn:DLU123456789-2568832024-12-29T01:13:07Z CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET Le, Thanh Tiep Authenticity Corporate reputation Corporate social responsibility Emerging economy Firm performance Organizational identification Stakeholders This study uses quantitative methods to investigate the importance of corporate social responsibility authenticity (CSRA) on the performance of small and medium-sized enterprises (SMEs). It investigates the interceding roles of organizational identification (OID) and corporate reputation (CRE) between CSRA and firm performance (FPE). The data, which were questionnaire responses from 548 customers, employees, and shareholders of SMEs, were analyzed using SmartPLS version 3.3.2. Significant positive correlations were found between the authenticity of corporate social responsibility (CSR) and three key factors: firm performance, organizational identification, and corporate reputation. This study contributes to existing knowledge by exploring the mediating roles of OID and CRE in the relationship between CSRA and FPE. To better understand how CSR affects OID, CRE, and eventually FPE, this study integrates the perceptions of internal and external stakeholders on the degree to which CSR is seen as authentic. This study particularly adds to the body of CSR literature in the context of increasing skepticism of stakeholders about CSR authenticity. Grounded in stakeholder behaviors, social identity, and social exchange theories, this study extends these theories by operationalizing a novel empirical framework in a new setting. Furthermore, the implications of this study extend to society’s current concerns about “greenwashing” or “corporate hypocrisy.” 2024-12-29T00:39:09Z 2024-12-29T00:39:09Z 2023 Article 0866-787X https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256883 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1218 10.37569/DalatUniversity.13.4S.1218(2023) en Dalat University Journal of Science, Volume 13, Issue 4S; p.85-117 application/pdf Trường Đại học Đà Lạt
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Authenticity
Corporate reputation
Corporate social responsibility
Emerging economy
Firm performance
Organizational identification
Stakeholders
spellingShingle Authenticity
Corporate reputation
Corporate social responsibility
Emerging economy
Firm performance
Organizational identification
Stakeholders
Le, Thanh Tiep
CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET
description This study uses quantitative methods to investigate the importance of corporate social responsibility authenticity (CSRA) on the performance of small and medium-sized enterprises (SMEs). It investigates the interceding roles of organizational identification (OID) and corporate reputation (CRE) between CSRA and firm performance (FPE). The data, which were questionnaire responses from 548 customers, employees, and shareholders of SMEs, were analyzed using SmartPLS version 3.3.2. Significant positive correlations were found between the authenticity of corporate social responsibility (CSR) and three key factors: firm performance, organizational identification, and corporate reputation. This study contributes to existing knowledge by exploring the mediating roles of OID and CRE in the relationship between CSRA and FPE. To better understand how CSR affects OID, CRE, and eventually FPE, this study integrates the perceptions of internal and external stakeholders on the degree to which CSR is seen as authentic. This study particularly adds to the body of CSR literature in the context of increasing skepticism of stakeholders about CSR authenticity. Grounded in stakeholder behaviors, social identity, and social exchange theories, this study extends these theories by operationalizing a novel empirical framework in a new setting. Furthermore, the implications of this study extend to society’s current concerns about “greenwashing” or “corporate hypocrisy.”
format Article
author Le, Thanh Tiep
author_facet Le, Thanh Tiep
author_sort Le, Thanh Tiep
title CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET
title_short CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET
title_full CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET
title_fullStr CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET
title_full_unstemmed CORPORATE SOCIAL RESPONSIBILITY AUTHENTICITY AND FIRM PERFORMANCE IN AN EMERGING MARKET
title_sort corporate social responsibility authenticity and firm performance in an emerging market
publisher Trường Đại học Đà Lạt
publishDate 2024
url https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256883
https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1218
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