UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS
This study aims to comprehensively understand social interactions on package tours. Using a qualitative approach, combining interviews (n = 33) and field observations (n = 3) administered to Vietnamese package tourists, the study identified ten common forms of social interaction among tourists and e...
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Trường Đại học Đà Lạt
2024
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| Truy cập trực tuyến: | https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256938 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1246 |
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oai:scholar.dlu.edu.vn:DLU123456789-2569382024-12-29T01:13:09Z UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS Pham, Tran Truc Vien Package tour management Recovery after the pandemic Social interactions This study aims to comprehensively understand social interactions on package tours. Using a qualitative approach, combining interviews (n = 33) and field observations (n = 3) administered to Vietnamese package tourists, the study identified ten common forms of social interaction among tourists and eight common forms between tourists and tour guides. The majority of tourist-to-tourist interactions were found to be social-oriented, while most tourist-to-tour guide interactions were service-oriented. The study also found that factors influencing these interactions included tour guide performance, tourist personality, tourist needs, and situational factors on tours. The findings make a significant contribution to the literature on social interactions and offer valuable practical implications for tour marketing and management practitioners, particularly in their efforts to manage social interactions on tours and recovery package tours in the post-Covid era. 2024-12-29T00:39:30Z 2024-12-29T00:39:30Z 2025 Article 0866-787X https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256938 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1246 10.37569/DalatUniversity.15.1.1246(2025) en Dalat University Journal of Science, Volume 15, Issue 1; p.66-88 application/pdf Trường Đại học Đà Lạt |
| institution |
Thư viện Trường Đại học Đà Lạt |
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Thư viện số |
| language |
English |
| topic |
Package tour management Recovery after the pandemic Social interactions |
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Package tour management Recovery after the pandemic Social interactions Pham, Tran Truc Vien UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| description |
This study aims to comprehensively understand social interactions on package tours. Using a qualitative approach, combining interviews (n = 33) and field observations (n = 3) administered to Vietnamese package tourists, the study identified ten common forms of social interaction among tourists and eight common forms between tourists and tour guides. The majority of tourist-to-tourist interactions were found to be social-oriented, while most tourist-to-tour guide interactions were service-oriented. The study also found that factors influencing these interactions included tour guide performance, tourist personality, tourist needs, and situational factors on tours. The findings make a significant contribution to the literature on social interactions and offer valuable practical implications for tour marketing and management practitioners, particularly in their efforts to manage social interactions on tours and recovery package tours in the post-Covid era. |
| format |
Article |
| author |
Pham, Tran Truc Vien |
| author_facet |
Pham, Tran Truc Vien |
| author_sort |
Pham, Tran Truc Vien |
| title |
UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_short |
UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_full |
UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_fullStr |
UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_full_unstemmed |
UNPACKING SOCIAL INTERACTIONS IN PACKAGE TOURS: A FOCUS ON TOURIST-TO-TOURIST AND TOURIST-TO-TOUR GUIDE INTERACTIONS AND INFLUENCING FACTORS |
| title_sort |
unpacking social interactions in package tours: a focus on tourist-to-tourist and tourist-to-tour guide interactions and influencing factors |
| publisher |
Trường Đại học Đà Lạt |
| publishDate |
2024 |
| url |
https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/256938 https://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/1246 |
| _version_ |
1819815856738140160 |