Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and...

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Những tác giả chính: Albert, William, Tullis, Tom, Tedesco, Donna
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Elsevier 2011
Những chủ đề:
Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/25993
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Thư viện lưu trữ: Thư viện Trường Đại học Đà Lạt
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spelling oai:scholar.dlu.edu.vn:DLU123456789-259932011-09-23T07:11:17Z Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies Albert, William Tullis, Tom Tedesco, Donna Tin học Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques. 2011-09-23T07:11:17Z 2011-09-23T07:11:17Z 2010 Book 978-0-12-374892-8 http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/25993 en application/rar Elsevier
institution Thư viện Trường Đại học Đà Lạt
collection Thư viện số
language English
topic Tin học
spellingShingle Tin học
Albert, William
Tullis, Tom
Tedesco, Donna
Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
description Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques.
format Book
author Albert, William
Tullis, Tom
Tedesco, Donna
author_facet Albert, William
Tullis, Tom
Tedesco, Donna
author_sort Albert, William
title Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
title_short Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
title_full Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
title_fullStr Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
title_full_unstemmed Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies
title_sort beyond the usability lab: conducting large-scale online user experience studies
publisher Elsevier
publishDate 2011
url http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/25993
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