Business Modeling

This book is about business models. What is a business model? A business model is a model of a business—a simple representation of the complex reality of a particular organization. Business models are useful for understanding how a business is organized, who interacts with whom, what goals and st...

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Đã lưu trong:
Chi tiết về thư mục
Những tác giả chính: Bridgeland, David, Zahavi, Ron
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Elsevier 2011
Những chủ đề:
Truy cập trực tuyến:http://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/25997
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Miêu tả
Tóm tắt:This book is about business models. What is a business model? A business model is a model of a business—a simple representation of the complex reality of a particular organization. Business models are useful for understanding how a business is organized, who interacts with whom, what goals and strategies are being pursued, what work the business performs, and how it performs that work. We create business models to realize these understandings. We also create business models to communicate these understanding to others. Business models are often graphical, making the communication easier and more natural.