Influence of music congruity and celebrity image in music video marketing on Vietnamese consumers’ brand-related outcomes

समान संसाधन

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• Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam
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• Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
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  प्रकाशित: (2025)
• The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context
  द्वारा: Hoang, Long Vu Phi, और अन्य
  प्रकाशित: (2025)