Influence of music congruity and celebrity image in music video marketing on Vietnamese consumers’ brand-related outcomes

Podobne zapisy

• Employing netnography approach to describe brand image from customers’ perspectives - The case of The Cocoon Original Vietnam
  od: Le, Xuan Thi Thanh, i wsp.
  Wydane: (2025)
• The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
  od: Nguyen, Nhi Pham Phuong, i wsp.
  Wydane: (2025)
• Celebrity endorsement and purchase intention: The case of Toyota Vios in Vietnam
  od: Ha, Minh Tri
  Wydane: (2025)
• Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
  od: Nhi, Bui Thi, i wsp.
  Wydane: (2025)
• The impact of cultural identity and attitude-to-brands on customer loyalty in Vietnamese context
  od: Hoang, Long Vu Phi, i wsp.
  Wydane: (2025)